Starbooked

Justin On Cars (@justinoncars) is a South African automotive reviewer based in South Africa who makes long-form car reviews, first looks and walkarounds of new vehicles. With about 65,500 subscribers and roughly 1,600 median views per video, he uploads about one video a week. Sponsored integrations are estimated at $150 to $250 per video, a range that fits his channel's small median views.

Why brands book Justin

South African car buyers trust this reviewer for detailed, long-form new-vehicle reviews

  • Median of about 1,600 views per video across roughly 577 uploads
  • Reviews run 8 to 12 minutes, with first looks and Shorts that extend reach
  • Median 14-day upload pace of about one video a week keeps the channel active
Best forautomotive brand launches in South Africavehicle accessories and aftermarket productscar insurance and finance
Watch forMedian views are low for the subscriber count, so reach per video is modest and performance varies widely.

Brand fit report

Content

Topics, IAB taxonomy
Automotive85%
Lifestyle15%
Formats
full-length car review, first look walkaround, short-form car clip
Tone
informative, enthusiastic
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 12 minutes for reviews, under 60 seconds for Shorts

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.5%
Likes and comments per view on recent videos
Audience asks aboutwhether a specific new car is worth buying in South Africahow a vehicle compares with rivals in its segmentpricing and value for money of new models
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
25%women
75%men
Countries
South Africa85%
🇺🇸 United States5%
🇬🇧 United Kingdom5%
Other5%
LanguagesEnglish 100%

Commercial

14%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
automotive
Affiliate links
Yes

Metrics show a 14% sponsored share and one affiliate flag, but no named sponsor appears in the recent video titles or descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions cover vehicle reviews, Isuzu and Mitsubishi launches and car pricing with no concerning content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube66k1.6k48

Benchmark score: 46 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 4 days ago.

🔥 Welcome to Justin On Cars - your go-to destination for all things automotive! 🔥 🏅 Proud Member: South African Guild of Motoring Journalists (SAGMJ) 📧 [Justinoncars@gmail.com](mailto:Justinoncars@gmail.com) (Contact me for car reviews) 📱 +27 82 695 5350 Join me as I explore the latest vehicles, automotive insights, and car culture from around the globe. Passion drives me - and here at Justin On Cars, it's all about that drive! Expect: • Detailed reviews of the newest cars • Inside looks at automotive innovation • Stories that ignite your love for driving 👉 Subscribe now and hit the 🛎️ so
Justin On Cars's own profile description on YouTube

Are you Justin On Cars? Claim or remove this profile.

About Justin On Cars

Justin On Cars is a South African automotive channel run by a reviewer who publishes detailed reviews, first looks and walkarounds of new vehicles sold in South Africa. Most content is long-form, typically 8 to 12 minutes, with Shorts used to tease full reviews. Recent uploads cover SUVs, bakkies and electric vehicles from brands such as Isuzu, Mitsubishi, BMW, Mazda and Tata.

The audience appears to be South African car shoppers researching new models before buying, based on the review-driven titles and pricing focus. These viewer profiles are estimates, not platform-reported figures. The channel's median of about 1,600 views per video means reach is modest relative to its 65,500 subscribers.

At an estimated $150 to $250 per sponsored video, the cost works out to roughly $20 to $35 per 1,000 median views, comparable to paid ad CPMs of $10 to $30 in many markets. Automotive advertisers wanting a South African launch audience should consider booking this channel.

Written from Justin On Cars's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Justin On Cars can edit or remove this page at any time.

Questions about Justin

How much does Justin On Cars charge for a sponsored video?

Based on a median of about 1,600 views and standard long-form pricing, an estimated sponsored integration costs $150 to $250 per video. That works out to roughly $20 to $35 per 1,000 median views. Rates are estimates and may differ from the creator's actual terms.

What does Justin On Cars post about on YouTube?

Justin On Cars posts car reviews, first looks and walkarounds of new vehicles sold in South Africa. Recent videos cover SUVs, bakkies and electric cars from brands including Isuzu, Mitsubishi, BMW and Tata. Most reviews run 8 to 12 minutes, with short clips for additional reach.

How do I contact Justin On Cars for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and agree terms there without leaving the platform.

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