Maksim Sukhanov (@maks_sukhanov) is a Russian car reviewer on YouTube who covers Toyota SUVs and sedans, Chinese brands such as Forthing and Dongfeng, and commercial trucks. The channel has about 2,000 subscribers, roughly 22 videos, and a median of about 3,900 views per video. Uploads have stopped since 2024, and a sponsored review costs about $150 to $250 per video.
Russian car reviews with a Toyota SUV audience and steady views
- Median of about 3,900 views per video, with a 90th percentile near 69,000 views.
- Top Toyota Hiace and Land Cruiser 300 videos drew 69,000 to 182,000 views.
- Estimated $150 to $250 per sponsored video, versus a $20 to $35 CPM.
Brand fit report
Content
- Formats
- full vehicle review, short walkaround clips, comparison video
- Tone
- informative, matter-of-fact
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 4 to 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel description invites brands to request a review by email.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are about vehicle reviews with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2k | 3.9k | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶БУХАНКА / ЛЕГЕНДА НЕ ЧЕРСТВЕЕТ · 1k views
▶Седельный тягач DongFeng GX 4×2 / ЭТО БУДУЩЕЕ ДАЛЬНОБОЯ? · 1.7k views
▶FORTHING YACHT MPV / Новый уровень премиум класса? · 1.9k viewsLast three uploads, latest 902 days ago.
Меня зовут Максим Суханов и это канал об автомобилях. Смотрите наши обзоры, оставляйте свои комменты, и подписывайтесь! Если вы хотите чтобы моя команда сделала обзор о вашем автомобиле, пишите на почту: maks-syhanov@mail.ru
About Максим Суханов
Maksim Sukhanov runs a Russian-language car review channel on YouTube under the handle @maks_sukhanov. The channel publishes walkarounds and reviews of Toyota SUVs and sedans, along with Chinese brands such as Forthing and Dongfeng and some commercial trucks. Videos typically run from 4 to 10 minutes, and the channel has about 22 uploads in total.
The channel has roughly 2,000 subscribers and a median of about 3,900 views per video, with a few titles reaching tens of thousands of views. Audience size and makeup are estimates, most likely Russian-speaking drivers interested in Toyota SUVs. Uploads have stopped since 2024, so the audience may be less active than the subscriber count suggests.
Brands in automotive parts, vehicle services or car care may consider the channel for a small sponsored review. A typical rate is $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views. That is above the $10 to $30 typical for paid ads, so it fits brands testing a niche automotive audience.
Written from Максим Суханов's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Максим Суханов can edit or remove this page at any time.
Questions about Максим
How much does Maksim Sukhanov charge for a sponsored video?
The estimated rate is $150 to $250 per sponsored video, based on a median of about 3,900 views. The rate works out to a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30.
What does Maksim Sukhanov post about on YouTube?
He posts Russian-language car reviews, mainly Toyota SUVs and sedans such as the Land Cruiser, Hilux and RAV4, plus Chinese brands including Forthing and Dongfeng. Videos usually run 4 to 10 minutes and are in a matter-of-fact style.
How do I contact Maksim Sukhanov for a brand deal?
The channel lists a business email for review requests. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
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