Starbooked

k-direct Music

@kdirectmusic · CH · EN

k-direct Music (@kdirectmusic) is a Swiss music label and channel based in Rotkreuz, Switzerland, posting official music videos and lyric videos for country, pop, rock and German-language artists. The channel has about 9,800 subscribers and a median video views of roughly 1,100. It has been inactive since 2023, and a sponsored video would cost about $150 to $250.

Why brands book k-direct

Swiss label channel reaching country and German-language music listeners

  • Median of about 1,100 views per video across 171 uploads
  • Roughly 9,800 subscribers on a music-focused channel
  • Last upload in October 2023, so activity is limited
Best formusic streaming promotionmusic equipment or instrument brandslabel or artist cross-promotion
Watch forChannel has not uploaded since 2023 and views per video are low.

Brand fit report

Content

Topics, IAB taxonomy
Music80%
Country Music20%
Formats
official music videos, lyric videos, live performance clips, artist interview
Tone
earnest, straightforward
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
3 to 5 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutwhere to stream or buy the songartist background and album detailstour or live show dates
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
50%women
50%men
Countries
🇨🇭 Switzerland40%
🇩🇪 Germany30%
🇦🇹 Austria10%
🇺🇸 United States20%
LanguagesEnglish 60%German 40%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Eric St. Michaels - Whorehouse Blues (Lyric Video)' refer to a song title only; no adult content is shown in the sampled descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9.8k1.1k0
X–––
Instagram–––

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1085 days ago.

Listen to our tracks on Spotify » https://open.spotify.com/user/ktelschweiz/playlist/1vuGF2P5lY9mf4X0Tf7a1Z k-direct AG Blegistrasse 1 CH-6343 Rotkreuz Switzerland fon: +41 41 799 59 00 for general inquiries: info@k-directmusic.com for licensing inquieries: licensing@k-directmusic.com https://www.k-directmusic.com https://www.fb.com/kdirectmusic https://twitter.com/kdirectMusic https://www.instagram.com/kdirectmusic https://www.youtube.com/ktelmusic https://www.soundcloud.com/bluemartinrecords https://open.spotify.com/user/ktelschweiz Formerly operative as K-tel International (Switzerland
k-direct Music's own profile description on YouTube

Are you k-direct Music? Claim or remove this profile.

About k-direct Music

k-direct Music is the YouTube channel of k-direct AG, a Swiss music label and production company based in Rotkreuz, Switzerland, formerly known as K-tel International (Switzerland) AG. The channel posts official music videos, lyric videos and occasional interviews for artists across country, pop, rock and German-language genres, with links through to Spotify and the label's own store.

The channel has about 9,800 subscribers and a median of roughly 1,100 views per video, based on 171 total uploads. Viewers are estimated to be a mix of Swiss and German listeners and English-speaking country fans. Uploads stopped after October 2023, so current reach is limited.

Brands looking for music-adjacent placements can consider this channel for label-led cross-promotion. A sponsored video is estimated at $150 to $250, which works out to a CPM of about $130 to $220 per 1,000 views, well above the $10 typical for paid ads, so it suits niche music audiences rather than broad reach.

Written from k-direct Music's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. k-direct Music can edit or remove this page at any time.

Questions about k-direct

How much does k-direct Music charge for a sponsored video?

A sponsored video on k-direct Music is estimated at $150 to $250 per video, based on a median of about 1,100 views. The rate is a formula estimate, not a published price, so confirm terms directly with the label.

What does k-direct Music post about on YouTube?

The channel posts official music videos, lyric videos and occasional artist interviews for country, pop, rock and German-language artists. Most uploads are short music clips of three to five minutes each.

How do I contact k-direct Music for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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