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Keluarga Biru

@keluargabiru · ID · ID

Keluarga Biru, a family travel and lifestyle channel run by the Indonesian family behind the Keluarga Biru brand, shares travel, dining, and parenting content from Malang and beyond. With about 27,800 subscribers and median views near 1,000, it uploads roughly 50 videos a year. Sponsored integrations are priced at $4 to $8 per 1,000 median views, or about $150 to $250 per video.

Why brands book Keluarga

Indonesian family vlogger reaching a parent-heavy audience around Malang

  • Median of about 1,000 views per video across 30 recent uploads
  • Roughly 50 uploads a year, with 14 in the last 90 days
  • Recent BARDI video reached 79,071 views, showing strong pull on home-security topics
Best forhome security and smart devicesfamily dining and local food promotions
Watch forMost videos are Shorts with low median views, so reach per post is modest outside standout uploads.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (Sociology)60%
Food & Drink25%
Travel15%
Formats
short vlogs, POV clips, product showcases, event recaps
Tone
casual, warm
Language
Indonesian
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 90 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.3%
Likes and comments per view on recent videos
Audience asks aboutwhere to eat in Malangwhich travel spots suit familieshow to set up or buy home products
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
55%women
45%men
Countries
Indonesia95%
LanguagesIndonesian 100%

Commercial

7%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
BARDIMaxim Bike
Categories promoted
home security, ride-hailing, hospitality
Affiliate links
No

The video 'Makin Tenang dengan BARDI' and 'Kerja Tenang Rumah Aman Berkat BARDI #adayinmylife' feature the BARDI smart camera, and 'Tips Hemat Pakai MAXIM BIKE' names the Maxim Bike service; the last 30 videos contain no explicit disclosure labels.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers family travel, food, and parenting with no flagged material in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube28k1k14

Benchmark score: 24 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days14 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 1 days ago.

Hai selamat datang di channel Keluarga Biru. Kami adalah familly travel blogger, di channel ini kami berbagi cerita tentang travelling yang pernah kami lakukan melalui media video. Tak hanya tentang travelling, kami juga kadang sharing tentang tempat makan asyik untuk keluarga trus juga cerita dan tips parenting ala Papa Ihwan dan Mama Ivon. Jangan lupa subscribe channel kami untuk up-date video terbaru kami. For bussines inquiry: ihwand@gmail.com
Keluarga Biru's own profile description on YouTube

Are you Keluarga Biru? Claim or remove this profile.

About Keluarga Biru

Keluarga Biru is an Indonesian family travel and lifestyle channel that posts short vlogs about travel, local dining, home products, and parenting tips, often filmed around Malang. The channel has about 27,800 subscribers and 837 uploads, and most recent videos are short-form, with a median of roughly 1,000 views. Uploads run at about 50 a year, and the mix leans on POV clips and quick product showcases.

The audience is estimated to be mostly Indonesian adults in their 25 to 44 range, a mix of families and parents, based on content themes; these figures are estimates, not platform data. The channel has done sponsored work for BARDI smart cameras and Maxim Bike, as seen in its recent uploads, which is supported by the dossier's brand detections.

Rates are estimated at $4 to $8 per 1,000 median views because most of the channel's content is Shorts, which puts a typical integration at about $150 to $250 per video. That is well below the $10 to $30 CPM common for paid ads. Brands seeking affordable home-product or local-food exposure in Indonesia should consider booking this channel.

Written from Keluarga Biru's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Keluarga Biru can edit or remove this page at any time.

Questions about Keluarga

How much does Keluarga Biru charge for a sponsored video?

Keluarga Biru's estimated sponsored video rate is about $150 to $250 per video, based on a $4 to $8 per 1,000 median views rule for Shorts-heavy channels. The figure is an estimate derived from the channel's metrics, not a published rate card, so confirm pricing directly with the creator.

What does Keluarga Biru post about on YouTube?

Keluarga Biru posts short family vlogs about travel in Malang, local food reviews, home and lifestyle products, and parenting tips. Many uploads are under 90 seconds and shot in a casual POV style. The channel has also covered event recaps and sponsored product features.

How do I contact Keluarga Biru for a brand deal?

The creator's business email is listed in the channel description. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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