Starbooked

The Exploring Family

@theexploringfamily · EN

The Exploring Family, run by @theexploringfamily, is a Canadian family channel where two mothers, Erin and Kate, share travel tips, baby gear reviews, crafts and recipes. The channel has about 3,240 subscribers and a median of 566 views per video. Uploads have stopped, with none in the past year. Sponsored work is rated at $150 to $250 per video.

Why brands book The

Family travel and baby gear reviews from a Canadian mom channel with a loyal kids-focused audience

  • Median of 566 views per video across 122 uploads shows a small, consistent reach.
  • Top video, a Triceratops dinosaur birthday cake, reached 43,161 views.
  • Baby gear review of a breast pump reached 20,554 views, showing strong product-review demand.
Best forbaby and kids product launchesCanadian family travel destinations
Watch forUploads stopped over a year ago, so the channel may not be active enough for a campaign.

Brand fit report

Content

Topics, IAB taxonomy
Family40%
Travel25%
Food & Drink15%
Consumer Electronics10%
Automotive10%
Formats
product review, vlog-style travel diary, how-to and recipe tutorial
Tone
warm, practical
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
2 to 9 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhich baby gear is worth buyingfamily-friendly travel destinations and resortseasy kids birthday cake and party ideas
Age
10%18-24
45%25-34
35%35-44
10%45+
Gender
80%women
20%men
Countries
🇨🇦 Canada60%
🇺🇸 United States25%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
baby gear, family travel, kids products
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; affiliate flag is set in the channel metrics.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover kids' birthday parties, theme parks and baby gear with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.2k5660

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers22 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1142 days ago.

Welcome to the The Exploring Family YouTube Channel. We felt that 2021 called for an update so Little Miss Kate and Company has evolved into The Exploring Family. Erin and Kate are two busy moms enjoying the chaos of parenting. We share our adventures, travel tips, baby gear reviews, crafts and recipe ideas on this channel. Subscribe and join the adventure! Make sure you subscribe to the Exploring Family YouTube Channel so you never miss a video, and you can follow along on social media links below. Join in and embrace the chaos of parenting one day at a time! Inquiries can be sent to in
The Exploring Family's own profile description on YouTube

Are you The Exploring Family? Claim or remove this profile.

About The Exploring Family

The Exploring Family is a Canadian YouTube channel run by two mothers, Erin and Kate, who share family adventures, travel tips, baby gear reviews, crafts and recipes. Videos are short and filmed with a low-production approach, often in a vlog or tutorial style. The audience appears to be mostly women aged 25 to 44, estimated from the channel's topics and comments, and based largely in Canada.

The channel has about 3,240 subscribers and 1.9 million lifetime views. Median views per video are 566, with a few popular videos such as its dinosaur birthday cake tutorial reaching over 40,000 views. Uploads stopped more than a year ago, and no sponsorships were detected in recent videos. Affiliate links appear in the channel data.

The creators have not published brand work on their website in the data provided. Based on the metrics, the channel suits small baby and family brands seeking low-cost reviews. A typical sponsored video is quoted at $150 to $250, which compares with a $10 to $30 CPM for paid ads.

Written from The Exploring Family's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. The Exploring Family can edit or remove this page at any time.

Questions about The

How much does The Exploring Family charge for a sponsored video?

Based on a median of 566 views per long-form video, a sponsored integration is estimated at $150 to $250 per video. That works out to roughly $20 to $35 per 1,000 views, compared with $10 to $30 CPM for paid ads. Contact details unlock on Starbooked for $0.80.

What does The Exploring Family post about on YouTube?

The channel posts family travel guides, baby gear and product reviews, kids birthday party ideas, simple recipes and crafts. Videos are typically short, filmed informally. Uploads have paused since 2023, so older videos make up most of the catalogue.

How do I contact The Exploring Family for a brand deal?

The channel lists info@theexploringfamily.ca in its public description for inquiries. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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