Starbooked

Kill List is a true crime podcast from Wondery and Novel, distributed by Audible, hosted by tech journalist Carl Miller. It follows his investigation into a secret murder-for-hire kill list found on the dark net. The show has 23 episodes released roughly weekly, with a median episode length of about 40 minutes. Estimated downloads are 20,000 to 50,000 per episode (estimated), with a rate range of $360 to $1,250 per episode.

Why brands sponsor Kill List

A high-production true crime series from Wondery with over a thousand Apple ratings

  • Weekly episodes of about 40 minutes give repeated ad slots over a 23-episode run
  • Apple Podcasts shows 1,076 ratings with a 4.5 average, indicating an engaged audience
  • Publisher-backed production from Wondery and Novel suits brands wanting premium placement
Best foraudiobook and reading appsstreaming and subscription servicesbrand awareness campaigns
Watch forViolent subject matter means brands with strict adjacency rules should review episodes first.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
Technology10%
Formats
narrative, serialized investigation, interview
Tone
suspenseful, serious
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 1,076 Apple ratings places the show in the 1,000 to 5,000 band, shifted up one band for a show under two years old, with a Wondery and Audible publisher, weekly cadence, and high production.
Audience asks aboutWho ordered the murders on the kill listWhether the people named on the list were warned or killedHow the dark net murder-for-hire site operated
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
55%women
45%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
AudibleWonderyNovel
Categories promoted
audiobooks, podcast subscriptions
Affiliate links
No

The description promotes Audible subscriptions and ad-free listening, which is a publisher cross-promotion rather than a third-party sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencehigh
Politicslow

Episode titles such as 'My Mom's Murder' and the murder-for-hire premise indicate high violence themes, though the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Every day, hundreds of people go about their lives with no idea that someone has paid to have them killed. In the depths of the dark net, tech journalist Carl Miller makes a disturbing discovery: a secret “kill list” targeting hundreds of innocent people on a murder-for-hire website. When the police are slow to investigate, Carl is thrown into a race against time to warn those in danger and…
Kill List's own show description from the podcast feed

Do you make Kill List? Claim or remove this page.

About Kill List

Kill List is a true crime podcast produced by Wondery and Novel and distributed by Audible. According to the show's RSS feed and website, it follows tech journalist Carl Miller as he investigates a secret kill list discovered on a murder-for-hire website on the dark net. The series runs 23 episodes released roughly weekly, with a median episode length of about 40 minutes.

Apple Podcasts lists the show with 1,076 ratings and a 4.5 average. Audience figures are estimates only: based on these ratings and the show's publisher and cadence, we estimate 20,000 to 50,000 downloads per episode. The audience appears weighted toward adults in the United States, with an estimated age spread across 25 and older. No third-party sponsors appear in the feed; promotion is for Audible and Novel.

Based on estimated downloads, a host-read mid-roll would fall in a rate range of about $360 to $1,250 per episode. The show suits audiobook, streaming and subscription brands seeking a premium true crime environment.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Kill List can edit or remove this page at any time.

Questions about Kill List

How much does Kill List charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 50,000 per episode, a host-read mid-roll is estimated at $360 to $1,250 per episode. Exact pricing is set by the show and its publisher.

What is Kill List about?

Kill List is a true crime podcast in which tech journalist Carl Miller investigates a secret kill list found on a dark net murder-for-hire site. It is produced by Wondery and Novel.

How do I contact Kill List about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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