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Kitces and Carl - Real Talk for Real Financial Advisors

Hosted by Michael Kitces, Carl Richards

Kitces and Carl - Real Talk for Real Financial Advisors is hosted by Michael Kitces and Carl Richards. The show covers client communication, practice management and advisor wellbeing for financial advisors. It has 200 episodes released about every two weeks, with a median length of roughly 35 minutes. Estimated downloads per episode are 2,000 to 8,000, at an estimated rate of $40 to $200 per host-read mid-roll.

Why brands sponsor Kitces and Carl - Real Talk for Real Financial Advisors

Reach working financial advisors through two respected practice management voices

  • Two-host format with 200 episodes gives a deep, consistently professional back catalog.
  • Apple Podcasts rating of 4.7 from 242 ratings signals a loyal, engaged listener base.
  • Audience is professional and decision-oriented, suited to software, tools and services for advisory firms.
Best foradvisor software and toolscompliance and practice servicesprofessional education
Watch forAudience is narrow and professional, so reach is limited to financial advisors rather than consumers.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Personal Finance40%
Formats
co-hosted banter, interview, solo monologue
Tone
candid, analytical
Language
English
Production
Clean, edited audio
Typical length
33 to 40 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple Podcasts shows 242 ratings, placing the show in the 50 to 200 band for a show older than five years, combined with a 200-episode back catalog, a niche professional audience and no named ad network in the feed.
Audience asks aboutHow do I communicate financial planning value to clients?How should advisors handle difficult client conversations?How is AI changing advisory practices?
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
30%women
70%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; funding_links is empty and the website points to the hosts' own Kitces.com membership and events.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover professional advice topics such as client engagement and succession planning, with no explicit flag set.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 71 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 14 days.

A no-holds barred conversation for Real Financial Advisors with industry nerd Michael Kitces and client communication expert Carl Richards. One draws with a Sharpie, the other nerds out with spreadsheets, and both provide you with unique perspectives so that you can more effectively communicate with and serve your clients, run a more fulfilling practice, and maintain a healthier lifestyle.
Kitces and Carl - Real Talk for Real Financial Advisors's own show description from the podcast feed

Do you make Kitces and Carl - Real Talk for Real Financial Advisors? Claim or remove this page.

About Kitces and Carl - Real Talk for Real Financial Advisors

Kitces and Carl - Real Talk for Real Financial Advisors is a podcast hosted by Michael Kitces and Carl Richards, covering client communication, practice management and advisor wellbeing. The feed lists 200 episodes released about every two weeks, with a median run time of roughly 35 minutes. The show's website describes the hosts as advancing knowledge in financial planning and presenting a candid, practice-focused conversation.

Apple Podcasts shows a 4.7 average rating from 242 ratings, and the listed publisher is Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP. Listeners are estimated, not measured, to be mostly established financial advisors, with an estimated 2,000 to 8,000 downloads per episode. The feed and the website show no sponsors, so the show is currently independent.

A host-read mid-roll is estimated at $40 to $200 per episode, which buys one spot in front of a professional audience. The show suits advisor software, compliance services and professional education brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Kitces and Carl - Real Talk for Real Financial Advisors can edit or remove this page at any time.

Questions about Kitces and Carl - Real Talk for Real Financial Advisors

How much does Kitces and Carl - Real Talk for Real Financial Advisors charge for a podcast sponsorship?

Estimated host-read mid-roll rates are $40 to $200 per episode, based on an estimated 2,000 to 8,000 downloads per episode. Exact pricing depends on the sponsorship package and must be confirmed with the show.

What is Kitces and Carl - Real Talk for Real Financial Advisors about?

The show covers client communication, practice management and advisor wellbeing for financial advisors. Hosts Michael Kitces and Carl Richards discuss real situations from advisory firms in conversational episodes.

How do I contact Kitces and Carl - Real Talk for Real Financial Advisors about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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