Starbooked

KNBR Podcast, published by Cumulus Media's San Francisco sports station, covers San Francisco Giants and 49ers news, interviews and previews. The feed holds 100 episodes, updated almost daily, with median episode length near 33 minutes. Estimated downloads are roughly 20,000 to 80,000 per episode (estimated), a rate of about $360 to $2,000 per mid-roll host-read ad.

Why brands sponsor KNBR Podcast

Daily Bay Area sports show reaching engaged Giants and 49ers fans

  • Feed updated almost daily, with 100 episodes and a 33-minute median length.
  • Apple Podcasts shows 473 ratings averaging 3.8 stars across 215 episodes.
  • Broadcast-network publisher with a regional sports audience in the San Francisco market.
Best forregional brand awarenesssports apparel and fan merchandiseautomotive or local services
Watch forAudience estimates are inferred from ratings, and the feed carries no visible sponsor history to confirm ad demand.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Football60%
Baseball25%
Formats
interview, news and analysis, co-hosted banter
Tone
energetic, informed
Language
English
Production
Studio production
Typical length
20 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 55%: Apple ratings_count of 473 (band 1,000 max range 200 to 1,000 maps to 5,000 to 25,000, shifted up one band for high ratings and daily cadence, and a broadcast-network publisher), with Podcast Index popularity 9 and 215 Apple episodes.
Audience asks aboutWhat does the 49ers' latest game or matchup mean for the season?Which trades, injuries or roster moves are being rumored?How are the Giants and Bay Area teams performing?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
30%women
70%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Cumulus MediaKNBR
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; episode titles and description name only the station and teams.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports news and analysis titles only, with the feed not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago.

KNBR is the THE Sports Leader and official radio home of the San Francisco Giants and San Francisco 49ers!
KNBR Podcast's own show description from the podcast feed

Do you make KNBR Podcast? Claim or remove this page.

About KNBR Podcast

KNBR Podcast is the podcast feed of KNBR, the San Francisco sports station operated by Cumulus Media, and it covers San Francisco Giants and 49ers news, previews and interviews. The feed lists 100 episodes, updated almost daily, with a median episode length of about 33 minutes. Recent titles include 49ers matchup previews, Warriors preseason coverage and interviews with local reporters, as described in the feed.

The show is published by Cumulus Media San Francisco and distributed through Omny Studio. Apple Podcasts shows 473 ratings averaging 3.8 stars across 215 episodes, listed since 2015. Estimated audience is 20,000 to 80,000 downloads per episode (estimates only, based on ratings and feed signals), skewing male and Bay Area based.

The feed shows no visible sponsors in the last 20 episodes. Estimated rate is $360 to $2,000 per host-read mid-roll ad, suited to regional brands seeking Bay Area sports fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. KNBR Podcast can edit or remove this page at any time.

Questions about KNBR Podcast

How much does KNBR Podcast charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll ad is estimated at about $360 to $2,000 per episode. Rates are estimates, not published by the show.

What is KNBR Podcast about?

KNBR Podcast covers San Francisco Giants and 49ers news, game previews, Warriors coverage and interviews with local sports reporters, published by Cumulus Media's KNBR station.

How do I contact KNBR Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

Similar creators

Podcast and other creators in sports radio, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
sports talkfootball50k–$360–200042
boston sportssports radio44k605$150–25041
Paul Allenpodcast · US
sports radiominnesota sports50k–$360–200040
sacramento sportsnba talk9.6k488$150–25038
The Programpodcast · US
sports talkcollege football50k–$360–200038
sports talkcollege football50k–$360–200036