The Program
The Program is a daily sports talk show from Sports Radio 810 WHB, a Kansas City station, covering college and pro football, baseball, basketball and national sports news. It runs 996 episodes with daily updates and a typical length of about 44 minutes. Estimated downloads are roughly 20,000 to 80,000 per episode (estimated), priced at about $360 to $2,000 per host-read mid-roll ad, with one distinctive detail: a recurring N2K segment and Kicker feature.
Daily Kansas City sports talk from a established station, with a large regional audience.
- 996 episodes with daily updates keep sponsor messages in front of listeners every weekday.
- Apple Podcasts shows a 4.3 average rating from 377 ratings.
- Episodes run about 44 minutes with multiple guests, suited to mid-roll reads.
Brand fit report
Content
- Formats
- co-hosted banter, interview, segmented radio show
- Tone
- opinionated, energetic
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 40 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the feed lists no funding links and the descriptions name no sponsors.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Sports talk episodes with opinionated banter; the feed is not flagged explicit (explicit=0) and no titles raise concern.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.810whb.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id279121244 |
| RSS feed | www.omnycontent.com/d/playlist/eea6f6e8-242e-442… |
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| H4 N2K / Todd Leabo, Kevin Harlan, The Kicker | 2026-10-16 | 38 min |
| H3 Gabe DeArmond (MU), Henry Greenstein (KU), Ryan Gilbert (KSU) | 2026-10-16 | 48 min |
| H2 Danny Unleashed | 2026-10-16 | 44 min |
| H1 Monologue, TNF Reaction, Pete Fox (Chargers) | 2026-10-16 | 46 min |
| H4 N2K, Mike Sando, The Kicker | 2026-10-15 | 42 min |
| H3 Blair Kerkhoff | 2026-10-15 | 46 min |
Last six episodes from the show's feed, latest 3 days ago.
The Program
About The Program
The Program is a daily sports talk show produced by Sports Radio 810 WHB, a Kansas City station, according to the feed and its Apple Podcasts listing. Episodes cover college and professional football, baseball, basketball and national sports news, combining co-hosted banter, interviews with coaches and reporters, and recurring segments. The feed lists 996 episodes with daily updates and a median episode length of about 44 minutes.
The Apple Podcasts listing shows 377 ratings with a 4.3 average, and the show has been listed there since 2008. Audience figures are estimates only, not published numbers: based on the ratings count and cadence, the show likely reaches roughly 20,000 to 80,000 listeners per episode, mostly American sports fans. No sponsors were named in the feed.
This show suits regional and national brands that want to reach Midwest sports fans through host-read mid-roll ads, priced at an estimated $360 to $2,000 per episode.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Program can edit or remove this page at any time.
Questions about The Program
How much does The Program charge for a podcast sponsorship?
Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll ad is estimated at about $360 to $2,000, using an $18 to $25 CPM. Exact rates depend on the show's terms.
What is The Program about?
The Program is a daily sports talk show from Sports Radio 810 WHB in Kansas City. It covers college and pro football, baseball, basketball and sports news, with interviews and recurring segments.
How do I contact The Program about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.
Similar creators
Podcast and other creators in sports talk, ranked by score.
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|---|---|---|---|---|---|
Jones and Keefepodcast | sports talkboston sports | 15k | – | $90–620 | 38 |
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| college sportsbyu athletics | 5k | – | $40–200 | 38 | |
Hangin' With The 'Boyspodcast · US | nfldallas cowboys | 15k | – | $90–620 | 38 |
Why Today Doesn't Suckpodcast · US | sports talkfootball | 15k | – | $90–620 | 38 |
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