KnitChats is a YouTube channel run by a small team of professional knitting and crochet teachers, with 1,250 subscribers and a median of 480 views per video. Uploads have slowed to about one video a year. Sponsored integrations are rated at $20 to $35 per 1,000 median views, roughly $10 to $20 per video.
Family-friendly knitting tutorials with a loyal, craft-focused audience
- About 1,250 subscribers and a median of 480 views per video
- Top tutorial reached 38,764 views, showing strong reach for a focused craft topic
- No sponsored content so far, so a first integration would stand out
Brand fit report
Content
- Formats
- short tutorial clips, step-by-step demonstrations, pattern walkthroughs
- Tone
- instructional, friendly
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds to about 8 minutes, with occasional longer knit-along recordings
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- knitting and crochet services
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel links to its own paid help line and teacher fund rather than third-party brands.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is hands-on craft instruction with no flagged titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 48 / 100
Public rule, same for everyone. How it works.
Recent videos
▶KnitChats - Styling a Sophie Scarf #2 · 1.9k views
▶KnitChats - Purling Backwards #knittingtips · 202 views
▶KnitChats - Weaving in Tails - Ribbing · 77 viewsLast three uploads, latest 344 days ago.
Need knitting or crochet help? Join the KnitChats community in Slack for access to our Unlimited Help Line: https://launchpass.com/knitchatsgroup/help-line-unlimited/v2 You're also welcome to join our FREE community in Slack, where we share fiber craft inspiration and other handy bits of information. Join us around our virtual knitting table: https://launchpass.com/knitchatsgroup/v2 Website: http://www.knitchats.com/ Instagram: https://www.instagram.com/knitchats/ Facebook: https://www.facebook.com/knitchats Ravelry: https://www.ravelry.com/groups/knitchats Pinterest: https://www.pint
About KnitChats
KnitChats is a YouTube channel that posts short knitting and crochet tutorials, tips, and pattern walkthroughs, along with occasional longer knit-along recordings. Most videos are low-production, with clear instruction and voiceover, and the channel points viewers to a paid help line for one-on-one support. Per the creator's website, the channel is run by a small team of professional knitting and crochet teachers.
According to the channel's data, it has about 1,250 subscribers, 97 videos, and a median of 480 views per video, with one standout tutorial reaching 38,764 views. Uploads have slowed sharply in recent months. The audience is estimated to be mostly adult women who knit or crochet, with the United States as the largest viewing country.
The channel has no sponsored videos on record, so its rate is an estimate based on Starbooked's standard formula: $20 to $35 per 1,000 median views, or roughly $10 to $20 per video. That is comparable to a paid ad CPM of $10 to $30, but at a higher cost because of the small reach. Yarn brands, tool makers, and pattern designers looking for a niche, engaged audience should consider booking it.
Written from KnitChats's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. KnitChats can edit or remove this page at any time.
Questions about KnitChats
How much does KnitChats charge for a sponsored video?
KnitChats has no sponsored videos on record. Based on Starbooked's standard formula, a sponsored integration would be estimated at roughly $10 to $20 per video, using the channel's median of 480 views. The exact rate should be confirmed with the creator.
What does KnitChats post about on YouTube?
KnitChats posts short knitting and crochet tutorials, stitch demonstrations, tips for fixing mistakes, and styling videos for finished shawls and scarves. It also shares occasional longer knit-along recordings. According to the creator's website, the channel is run by professional knitting and crochet teachers.
How do I contact KnitChats for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. Use the unlocked details to reach the team about a sponsored tutorial or product review.
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