Starbooked

Hobby Mommy (@myhobbymommy), a Russian-language craft channel, posts short video master classes on knitting, crochet, baking and party decor. With about 3,290 subscribers and roughly 4,755 median views, it has been inactive since 2016. Sponsored integrations would be quoted at $4 to $8 per 1,000 median views because most uploads are Shorts, roughly $150 to $250 per video.

Why brands book Hobby

Russian-speaking knitting and baking audience with cheap, low-risk Shorts integrations

  • Median of about 4,755 views per upload across roughly 32 uploads
  • Top knitting tutorial reached 334,740 views, showing evergreen demand for craft content
  • Estimated rate of $150 to $250 per video, well below typical long-form creator pricing
Best foryarn and craft supply brandsbaking ingredient or kitchen tool campaigns
Watch forNo uploads in the last 365 days, so the channel is effectively dormant and reach is largely from older videos.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Food & Drink20%
Lifestyle10%
Formats
short tutorial clips, step-by-step craft demonstrations, printable party sets
Tone
instructional, warm
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 40 seconds

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.3%
Likes and comments per view on recent videos
Audience asks abouthow to knit or crochet a specific patternbeginner-level instructionswhere to find printable templates
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
85%women
15%men
Countries
Russia60%
Ukraine10%
Kazakhstan5%
LanguagesRussian 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Tutorial content on crafts, baking and party decor with no flagged themes in titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.3k4.8k0
Instagram–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 3935 days ago.

Hobby Mommy – это лучшие мастер-классы от известных авторов из разных сфер творчества в формате ВИДЕО уроков. Проект создан для тебя, если ты тяготишь к творчеству и хочешь попробовать себя в чем-то новом. Возможно, мы поможем тебе найти себя или начать зарабатывать на своем творчестве неплохие деньги. Сделать торт своей мечты или кенди-бар на праздник ребенку? Пошить красивый наряд для себя или родных? А может согреть своим теплом с помощью вязаных вещей? Легко! Мы поможем, подскажем, направим! Мы обещаем много интересного впереди, а пока что – all you need is HOBBY! Hobby Mommy: http://h
Hobby Mommy's own profile description on YouTube

Are you Hobby Mommy? Claim or remove this profile.

About Hobby Mommy

Hobby Mommy (@myhobbymommy) is a Russian-language YouTube channel that publishes short craft and baking master classes, with knitting and crochet making up most of the library. The channel has about 3,290 subscribers and 32 uploads, most of them under 40 seconds and formatted as Shorts. Its catalog is largely from 2014 and 2015, and it has no uploads in the past year.

According to estimates rather than verified analytics, the audience is mostly Russian-speaking women aged 25 to 44 who knit, crochet or bake as a hobby. The strongest single video, a knitting tutorial, reached about 334,740 views, which shows that evergreen craft instruction can still draw attention long after it was posted.

Brands in yarn, craft supplies or baking ingredients could consider this channel for budget-friendly Shorts integrations. Based on the median views, the rate is estimated at $150 to $250 per video, or $4 to $8 per 1,000 views, compared with typical paid ad CPMs of $10 to $30.

Written from Hobby Mommy's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Hobby Mommy can edit or remove this page at any time.

Questions about Hobby

How much does Hobby Mommy charge for a sponsored video?

Based on its median of about 4,755 views and the Shorts-heavy catalog, a sponsored integration is estimated at $150 to $250 per video. Rates are priced at $4 to $8 per 1,000 median views, which is below typical paid ad CPMs of $10 to $30.

What does Hobby Mommy post about on YouTube?

Hobby Mommy posts short Russian-language master classes on knitting, crochet, baking, candy-bar making and party decorations. Most videos run under 40 seconds and show step-by-step craft techniques with little narration.

How do I contact Hobby Mommy for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability.

Similar creators

YouTube and other creators in knitting tutorials, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Noor's Knits@noorsknits · US
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Harrisville Designs@harrisvilledesigns
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KnitChats@knitchats
knitting tutorialscrochet help1.3k480$150–25048
PRIGRIZ@prigriz · UA
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Про_вязание_galyatkina@pro_viazanie_galyatkina · ES
knitting tutorialscrochet patterns94k2.1k$150–25045