小東ひとな / Hitona Kohigashi

@kohigashihitona · JP · JA

vtuber karaoke singing japanese music anime culture

Hitona Kohigashi (@kohigashihitona) is a Japanese VTuber who makes karaoke singing streams and sings covers. The channel has about 43,500 subscribers and a median of roughly 1,500 views per video, posting several times a month. Sponsored integration rate: $20 to $35 per 1,000 median views, about $30 to $50 per video.

Why brands book 小東ひとな

Japanese VTuber karaoke audience with steady, engaged viewers

About 43,500 subscribers and a median of roughly 1,490 views per video
Engagement rate of 7.6 percent, with like rate 7.3 percent over recent uploads
Upload pace of 37 videos in the last 90 days, giving frequent placements

Best formusic and audio product launchesJapanese-market anime and hobby brands

Watch forMedian views are modest and the audience is concentrated in Japan; confirm the market fits before booking.

Brand fit report

Content

Topics, IAB taxonomy

Music70%

Entertainment30%

Formats: long-form karaoke streams, vertical Shorts singing clips, song covers
Tone: cheerful, playful
Language: Japanese
On camera: No, voiceover and b-roll
Production: Phone, natural light
Typical length: about 90 to 110 minutes for streams, under 60 seconds for Shorts

Audience

Commercial intent10/100

Comments asking for links, prices or where to buy

Sentiment85/100

Estimated from titles, descriptions and engagement

Engagement7.6%

Likes and comments per view on recent videos

Audience asks aboutwhich songs are on the setlistwhen the next karaoke stream is scheduledhow to get the song list or event tickets

Age

35%18-24

40%25-34

15%35-44

10%45+

Gender

50%women

50%men

Countries

🇯🇵 Japan85%

Taiwan5%

🇺🇸 United States5%

LanguagesJapanese 90%English 10%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow

Adultlow

Drugslow

Violencelow

Politicslow

Family friendly
Recent titles cover karaoke streams, a live event and party-style games with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	44k	1.5k	37
X	–	–	–

Benchmark score: 43 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50

Activity Uploads in the last 90 days30 / 30

Reach Followers on the main platform9 / 20

Recent videos

▶【#KARAOKE┊#歌枠】初見さん歓迎🎵週末に1曲聞いていきませんか？【Vtuber/小東ひとな】 · 1.3k views

▶【#気まぐれプロポーズ】イベント後夜祭❕みんなで思い出を振り返ろう【VTuber/多々星カイリ、星影ラピス、MUS1CA · 1.5k views

Last three uploads, latest today.

スーパーニートVTuber小東ひとなだよ～🌼🐟 演じる事、歌を歌う事、ピアノを弾く事など表現する事が大好き！何でもできて何にもしないスーパーニートになるのを目標に日々徳を積んでいる。 ⭐︎ ⋱ ⋰ ⋱ ⋰ ⭐︎ ⋱ ⋰ ⋱ ⋰ ⭐︎ ⋱ ⋰ ⋱ ⋰ ⭐︎ 🌟X(Twitter) https://twitter.com/kohigashihitona 🌟bilibili https://space.bilibili.com/441382432 🌟pixivFANBOX https://kohigashihitona.fanbox.cc/ 🌟official shop https://1107-official.booth.pm/ https://tosta.jp/shops/kohigashihitona 🌟ましゅまろ https://marshmallow-qa.com/kohigashi_staff ⭐︎ ⋱ ⋰ ⋱ ⋰ ⭐︎ ⋱ ⋰ ⋱ ⋰ ⭐︎ ⋱ ⋰ ⋱ ⋰ ⭐︎ 💡企業様からのお問い合わせ、コラボのお誘いなどはこちらからお願いします。 https://riot-music.com/rionection/contact/ ※コラボのお誘いはX(Twitter)相互フォローの方はDMからなどでも可能です。

小東ひとな / Hitona Kohigashi's own profile description on YouTube

Are you 小東ひとな / Hitona Kohigashi? Claim or remove this profile.

About 小東ひとな / Hitona Kohigashi

Hitona Kohigashi runs a Japanese VTuber channel built around karaoke singing streams, song covers and short vertical clips. The channel has about 43,500 subscribers and posts frequently, with 37 uploads in the last 90 days. Recent videos include long setlist-based karaoke streams and multi-creator party game streams tied to a live event.

The audience is estimated to be mostly Japanese-speaking, with viewers drawn to singing and character-led entertainment. These demographic estimates are inferred from content and language, not verified. The channel shows no sponsorship disclosures in recent uploads.

Brands in music, audio gear, anime-related goods or Japanese hobby products may find this a fit. The indicative rate is $20 to $35 per 1,000 median views, so roughly $30 to $50 per long-form video, compared with typical paid-ad CPMs of $10 to $30.

Written from 小東ひとな / Hitona Kohigashi's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 小東ひとな / Hitona Kohigashi can edit or remove this page at any time.

Questions about 小東ひとな

How much does Hitona Kohigashi charge for a sponsored video?

Based on a median of about 1,490 views, the indicative rate is roughly $30 to $50 per sponsored long-form video, using a CPM of $20 to $35. Rates are estimates and may change with scope and usage rights.

What does Hitona Kohigashi post about on YouTube?

The channel posts karaoke singing streams, song covers and vertical Shorts of singing clips. It also shares occasional multi-creator party game streams and live event updates. Content is in Japanese, with a few English-language viewers.

How do I contact Hitona Kohigashi for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's own description also lists a business contact form for collaboration inquiries.

Similar creators

YouTube and other creators in vtuber, ranked by score.

Creator	Niches	Followers	Median views	Rate	Score
yosumi@yosumi · JP	japanese music vocal covers	22k	16k	$330–570	57
ソフィ・ローズ Sophie Ch.@sophiech	vtuber singing covers	19k	8.4k	$170–290	54
鈴葉ユミ / SuzuhaYumi@suzuhayumi · JP	japanese music vtuber	6.2k	812	$150–250	48
彷徨鈴【Samayoi Suzu】@samayoisuzu	vtuber karaoke singing	36k	3.2k	$150–250	48
まじかるどーる / Magical Doll@magicaldoll1314 · JP	virtual youtubers japanese music	26k	7.9k	$160–280	43
ヨル紛イ / 百日紅 Yorumagai / Momoka Beni@ヨル紛イ · JP	vtuber yorushika fan content	4.1k	323	$150–250	41