Starbooked

KOKOIST channel (@kokoistchannel) is the YouTube channel of Japanese nail products brand KOKOIST, run by Tokyo-based KO International, with about 26,500 subscribers and median views near 1,300. It posts nail art tutorials and new product releases roughly once a week, with a rate range of $150 to $250 per video for sponsored work.

Why brands book KOKOIST

Japanese nail art audience with strong tutorial watch-through for beauty brands

  • Median views of about 1,260 per video across a 26,500 subscriber base
  • Around 38% of uploads are Shorts, with 50 uploads in the past 365 days
  • Nail-focused tutorials naturally show product application in every video
Best fornail product launchesnail tool and accessory campaigns
Watch forAudience is Japanese-speaking, so only book for Japan-market or Japanese-language campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Beauty85%
Hobbies & Interests15%
Formats
step-by-step tutorials, product introduction videos, short-form nail art clips
Tone
instructional, polished
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.7%
Likes and comments per view on recent videos
Audience asks abouthow to recreate the nail design step by stepwhich KOKOIST product or color was usedwhere to buy the gel and tools
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
90%women
10%men
Countries
🇯🇵 Japan90%
🇺🇸 United States3%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
gel nail products, nail tools
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own brand's products, such as the 'BOTTLEN' GO Color gel' new release series.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is nail tutorials and product releases with no flagged themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube27k1.3k23
X–––
Instagram–––

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days23 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 2 days ago.

世界中のネイルファンへ 世界中のお客様やプロフェッショナルの方々が待ち望んでいる新商品、新技術を、柏木KOKOが、自信を持ってお届け、発信しています。 JNA検定対応・業務用ジェルネイル 本物のわかるプロが選ぶ、熟練ネイリストが開発したネイルプロダクツ- KOKOIST KOKOISTホームページ https://www.kokoist.com/ KOKOISTオンラインショップ https://www.kokoist.shop/?utm_source=yt&utm_medium=url&utm_campaign=yt_url_home KOKOIST Facebook https://ja-jp.facebook.com/kokoistgel/ KOKOIST Instagram https://www.instagram.com/kokoist_japan/ KOKOIST twitter https://twitter.com/kokoist_japan ココイスト商品の使い方などについて詳しく知りたい方は全国のKOKOISTエデュケーターまでお問い合わせください。 https://www.kokoist.com/educators/ 株式会社 KOKO International 〒104-0061 東京都中央区銀座 5-15-18 銀座東
KOKOIST channel's own profile description on YouTube

Are you KOKOIST channel? Claim or remove this profile.

About KOKOIST channel

KOKOIST channel is the YouTube channel of the Japanese nail products brand KOKOIST, operated from Tokyo by KO International. It publishes nail art tutorials and new product release videos, with most uploads under one minute and about 50 videos in the past year. Median views sit near 1,260, and the channel has about 26,500 subscribers.

The audience is estimated to be mostly Japanese-speaking women in their late twenties to forties who follow nail art and salon product trends. Viewers appear to watch tutorials to recreate designs and to learn which products were used. These are estimates based on channel content and public data.

Brand work is mostly the channel's own product line, with no outside sponsorships seen in recent uploads. Sponsored integrations would typically cost $150 to $250 per video, about $20 to $35 CPM on long-form views, which compares with $10 to $30 CPM for typical paid ads. Brands selling nail or beauty tools to Japanese consumers should consider this channel.

Written from KOKOIST channel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. KOKOIST channel can edit or remove this page at any time.

Questions about KOKOIST

How much does KOKOIST channel charge for a sponsored video?

Based on its median views of about 1,260 and mostly short-form uploads, a sponsored video would typically cost between $150 and $250 per video. Rates are estimates derived from the channel's view metrics and are not a published price list.

What does KOKOIST channel post about on YouTube?

KOKOIST channel posts Japanese-language nail art tutorials and product release videos for gel nail products from the KOKOIST brand. Most videos run under a minute and show step-by-step nail designs using specific gel colors and tools.

How do I contact KOKOIST channel for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can start the brand deal process there.

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