KRCG 13 (@krcgnewsroom) is a local news channel in Columbia and Jefferson City, Missouri, US, publishing news, sports, weather and community stories. It has about 39,900 subscribers and a median of roughly 1,000 views per video, posting about 50 videos a year, mostly Shorts-length clips. Estimated sponsored integration rate is $150 to $250 per video.
Local Missouri news audience with consistent daily uploads
- About 39,900 subscribers and 39.9 million lifetime views on a channel active since 2011
- Median of roughly 1,000 views per video, with a top video near 33,500 views
- About 50 uploads in the last 365 days, roughly one per day
Brand fit report
Content
- Formats
- news clips, live broadcast segments, short explainers
- Tone
- straightforward, informational
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to 2 minutes, with occasional live streams over 10 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- local services
- Affiliate links
- Yes
The channel metrics show about 2% sponsored share, with the 'Pink Putting Challenge' series featuring local businesses such as Rusty Drewing Mercedes-Benz, Mid America Bank and Central Bank in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Recent titles cover a school shooting in Bend, Oregon ('Five people dead after 16 year old opens fire at Oregon elementary school') and a Lansing serial killer investigation, so violence and crime coverage is frequent.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 41 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Glowing 'jellyfish' after SpaceX launch · 67 views
▶The world wishes Pope Leo a steady recovery amid confirmed l · 7.1k views
▶Bill Gates on which jobs AI should do · 783 viewsLast three uploads, latest today.
KRCG CBS 13 News offers coverage of news, sports, weather and local events in the Columbia and Jefferson City, Missouri area, including the community of New Bloomfield. Follow KRCG on social media: KRCG CBS 13 News on Facebook: http://www.facebook.com/krcgtv/ KRCG CBS 13 News on X: https://x.com/krcg13 KRCG CBS 13 News on Instagram: http://instagram.com/krcg13news Subscribe to KRCG on YouTube: https://www.youtube.com/user/KRCGNews... Watch more top local news stories: https://www.youtube.com/playlist?list... For all of the day’s top local and national news, visit http://www.krcgtv.com/
About KRCG 13
KRCG 13 is the YouTube channel of the KRCG CBS 13 newsroom in Columbia and Jefferson City, Missouri. It posts news clips, sports highlights, weather forecasts and local community segments, with about 50 uploads a year, many of them under a minute. Most of the audience is estimated to be older, mid-Missouri residents who follow local news, though this is an estimate from content type rather than channel analytics.
About 38 percent of recent uploads are Shorts, and the channel's median view count is roughly 1,000 per video. Sponsored content is rare, at about 2 percent, and the channel features local businesses in community series such as the Pink Putting Challenge.
A sponsored integration is estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. This channel suits local service businesses and regional brands that want to reach mid-Missouri audiences.
Written from KRCG 13's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. KRCG 13 can edit or remove this page at any time.
Questions about KRCG
How much does KRCG 13 charge for a sponsored video?
KRCG 13 is estimated at $150 to $250 per sponsored video, based on a median of roughly 1,000 views and Shorts-heavy uploads. Exact rates are not published, so confirm directly with the channel before booking.
What does KRCG 13 post about on YouTube?
KRCG 13 posts local and national news clips, Missouri high school sports highlights, weather forecasts and community features. Most uploads are short news segments, with occasional longer live streams.
How do I contact KRCG 13 for a brand deal?
The channel lists news@krcg.com and a newsroom phone number in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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