LANA GROSSA
LANA GROSSA (@lanagrossa) is a German knitting and yarn brand channel from Gaimersheim, Germany, publishing knitting tutorials, lookbooks and magazine previews to about 20,100 subscribers with median views near 10,600 per video. It uploads roughly 11 videos a year and quotes sponsored integrations at $200 to $380 per video on long-form content. Its Lana e Amici guest series is a distinctive detail.
German knitting audience with 10,600 median views and warm, instructive tutorials
- Median of about 10,600 views per video across 130 uploads
- Top video reached 135,771 views, showing demand for pattern tutorials
- Guest series Lana e Amici with designers drew up to 44,244 views
Brand fit report
Content
- Formats
- step-by-step tutorials, lookbook and runway videos, guest interview series
- Tone
- instructive, warm
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 4 to 25 minutes for tutorials and interviews, under 2 minutes for lookbooks
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- yarn, knitwear patterns
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own yarn and magazines, which are first-party rather than sponsored.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is knitting tutorials, lookbooks and trade fair recaps with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 20k | 11k | 3 |
Benchmark score: 57 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Lana e Amici – Minitücher stricken · 36k views
▶Lana e Amici – Wemadewardrobe und Ganzmeinding zu Gast bei L · 6.2k views
▶Lana e Amici – Alexandra Opel zu Gast bei Lana Grossa · 13k viewsLast three uploads, latest 32 days ago.
IMPRESSUM Angaben gemäß § 5 TMG: LANA GROSSA Mode mit Wolle Handels- und Vertriebs GmbH Ingolstädter Straße 86 85080 Gaimersheim Vertreten durch: Vertretungsberechtigter Geschäftsführer: Hans-Peter Groß-Leinfelder Kontakt: Telefon: +49 8458 61-0 Telefax: +49 8458 61-36 E-Mail: office@lanagrossa.de Registereintrag: Eintragung im Handelsregister. Registergericht: Amtsgericht Ingolstadt Registernummer: HRB 5772 Umsatzsteuer: Umsatzsteuer-Identifikationsnummer gemäß §27 a Umsatzsteuergesetz: DE274935431 Verantwortlicher i.S.d. Art. 18 II MStV: Hans-Peter Groß-Leinfelder Streitschlicht
About LANA GROSSA
LANA GROSSA is the German yarn and knitwear brand based in Gaimersheim, and its YouTube channel publishes knitting tutorials, seasonal lookbooks, runway recaps and the Lana e Amici guest interview series. Uploads run at about 11 videos a year, and most tutorials last between 4 and 25 minutes. Tanja Steinbach and Nora Wild appear as recurring presenters, and the channel's own magazines such as Nera and Gomitolo are promoted alongside the yarn range.
The audience is estimated, not measured, to be mostly German-speaking women over 35 who knit or crochet as a hobby, with Germany making up most viewers. Median views sit near 10,600 per video, and the channel has about 20,100 subscribers.
Brands seeking a German knitting audience can book a sponsored integration for $200 to $380 per video. At a CPM of $20 to $35 per 1,000 views, this compares with the $10 to $30 CPM typical of paid ads, and the channel suits yarn, tools and craft-supply brands.
Written from LANA GROSSA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LANA GROSSA can edit or remove this page at any time.
Questions about LANA
How much does LANA GROSSA charge for a sponsored video?
LANA GROSSA's estimated sponsored integration rate is $200 to $380 per video, based on a CPM of $20 to $35 per 1,000 median views on long-form uploads. Final pricing depends on format and deliverables, and the channel had no sponsorships in its recent uploads.
What does LANA GROSSA post about on YouTube?
LANA GROSSA posts German-language knitting tutorials, seasonal lookbooks, runway and trade fair recaps, and the Lana e Amici interview series with craft designers. Its videos center on yarn, knitwear patterns and crochet projects for hobby knitters.
How do I contact LANA GROSSA for a brand deal?
Contact details for LANA GROSSA unlock on Starbooked for $0.80. The channel's published business email is listed there, and boosted creators can be booked through Starbooked.
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