Starbooked

Latino USA

Podcast · www.latinousa.org · US · EN
Hosted by Maria Hinojosa

Latino USA, hosted by Pulitzer Prize winning journalist Maria Hinojosa, is a news and culture program centering Latino stories in the United States and beyond. It has 707 episodes in the feed, released about every two days, with a median length of roughly 29 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of about $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor Latino USA

Pulitzer-winning journalism reaching a large, engaged US Latino audience weekly

  • Peabody-winning team produces long-form reporting with episodes around 29 minutes
  • Recent episodes cover immigration, Latino culture and Latin American politics in depth
  • Apple Podcasts rating of 4.8 from 3,802 ratings signals a loyal listener base
Best forfinancial servicesconsumer brands targeting Latino householdseducation and media brands
Watch forEditorial political coverage may limit fit for brands wanting lighter content.

Brand fit report

Content

Topics, IAB taxonomy
News40%
Politics20%
Society25%
Arts & Entertainment15%
Formats
narrative, interview, documentary
Tone
investigative, thoughtful
Language
English
Production
Studio production
Typical length
25 to 35 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 70%: apple_podcasts.ratings_count of 3,802 maps to the 1,000 to 5,000 band, with a broad Podcast Index popularity of 9, a 2020 start, weekly-plus cadence and iHeartPodcasts distribution.
Audience asks aboutHow immigration policy affects Latino communitiesWhat is happening in Latin AmericaLatino history and cultural figures
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇺🇸 United States85%
🇲🇽 Mexico5%
Other10%
LanguagesEnglish 85%Spanish 15%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Futuro+iHeartPodcasts
Categories promoted
subscription membership
Affiliate links
Yes

The description links to a Futuro+ membership page offering exclusive episodes, a funding link rather than a sponsor mention.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Episode titles cover immigration detention and the 9/11 aftermath, with political coverage such as 'Trump Comes to Town' and a gubernatorial campaign profile.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence25 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

Latino USA is the longest-running news and culture radio program in the U.S. centering Latino stories, hosted by Pulitzer Prize winning journalist Maria Hinojosa Every week, the Peabody winning team brings you revealing, in-depth stories about what’s in the hearts and minds of Latinos and their impact on the world. Want to support our independent journalism? Join Futuro+ for exclusive episodes,…
Latino USA's own show description from the podcast feed

Do you make Latino USA? Claim or remove this page.

About Latino USA

Latino USA is a news and culture program hosted by Pulitzer Prize winning journalist Maria Hinojosa, according to the show's RSS feed. It publishes about every two days, with 707 episodes and a median length of roughly 29 minutes. Recent episodes cover immigration, Latin American politics, music and Chicano arts.

The show is distributed through iHeartPodcasts and carries an Apple Podcasts rating of 4.8 from 3,802 ratings, according to Apple Podcasts. Listeners are estimated to be mostly US adults interested in Latino news and culture, with an estimated 20,000 to 80,000 downloads per episode. Its membership funding link is visible in the feed, with no sponsor mentions found in the recent episodes.

The estimated rate is about $360 to $2,000 per host-read mid-roll ad, which suits financial, consumer and education brands seeking a Latino audience. Sponsorship estimates are based on the feed data and should be confirmed with the show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Latino USA can edit or remove this page at any time.

Questions about Latino USA

How much does Latino USA charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is roughly $360 to $2,000 per episode, according to Starbooked's rate model. Final pricing should be confirmed directly with the show.

What is Latino USA about?

Latino USA is a news and culture radio program centering Latino stories in the United States. It covers immigration, politics, history, music and arts, hosted by Maria Hinojosa.

How do I contact Latino USA about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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