Laut & Luise Records
Laut & Luise Records (@lautundluise) is a German independent label based in Cologne and Berlin, posting videos for house, techno and krautwave artists such as AFAR and MONKyMAN. It has about 67,200 subscribers and a median of roughly 2,400 views, with about five uploads a year. The minimum rate of $150 to $250 per video applies.
Berlin and Cologne indie label with an engaged electronic music audience
- About 67,200 subscribers and 37 million lifetime views across 113 videos.
- Top releases reach 90,000 views, though the median is about 2,400.
- Rate is the $150 to $250 minimum, since long-form pricing gives under $100.
Brand fit report
Content
- Formats
- music videos, live session recordings, album teasers
- Tone
- artistic, understated
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 3 to 6 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- vinyl records, music releases
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; descriptions link to the label's own shop, as in GET THE ALBUM for AFAR - Live at Säälchen berlin.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is label music releases and live sessions, such as MONKyMAN - Celebration Live at Tiny Boat Sessions; no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 67k | 2.4k | 2 |
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶AFAR - Live at Säälchen berlin (28.03.2024) · 466 views
▶AFAR - Live at Säälchen berlin (28.03.2024) · 534 views
▶AFAR - Changing Rules (ACID PAULI Relab) · 812 viewsLast three uploads, latest 44 days ago.
ℋello Laut & Luise is a record-label-event-family-kind-of-movement based in Cologne and Berlin Sticking together and celebrating friendship intensively for years, Luise was born in 2009 aiming to give love and care as well as to create a home for yet unsettled ideas and curious adventures. While music has naturally been a constant and beloved companion, the spirit of Laut & Luise is much broader than a specific definition of house or techno music can grasp. Laut & Luise releases carefully selected music on vinyl, individually touched and underlined by a special and characteristic artwork in
About Laut & Luise Records
Laut & Luise Records (@lautundluise) is an independent record label based in Cologne and Berlin, releasing house, techno and krautwave music on vinyl. Its YouTube channel posts music videos, live sessions and album teasers for artists such as AFAR, MONKyMAN and Arutani. It has about 67,200 subscribers and has published about five videos in the past year.
The median video reaches roughly 2,400 views, while a few releases pass 25,000 and one reaches about 90,000. Audience data is estimated and likely leans toward electronic music listeners aged 25 to 44 in Germany and English-speaking markets. No sponsorship disclosures were found in recent videos.
At the long-form rate of $20 to $35 per 1,000 median views, the result falls below the minimum, so a sponsored integration is estimated at $150 to $250 per video. Compared with the $10 to $30 CPM typical for paid ads, that is a premium for a niche audience. It fits music, audio and nightlife brands that want a credible link to independent electronic culture.
Written from Laut & Luise Records's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Laut & Luise Records can edit or remove this page at any time.
Questions about Laut
How much does Laut & Luise Records charge for a sponsored video?
Starbooked estimates $150 to $250 per sponsored video. Median views are about 2,400, so the $20 to $35 per 1,000 rule falls below the minimum. This is an estimate, not a quote.
What does Laut & Luise Records post about on YouTube?
The label posts music videos, live session recordings and album teasers from its artists, mainly house, techno and krautwave, along with occasional podcast-style episodes and vinyl release announcements.
How do I contact Laut & Luise Records for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can also be booked through Starbooked. The channel lists separate general and booking addresses, which unlock together.
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