Starbooked

Legends of the Old West, hosted by Chris Wimmer of Black Barrel Media, covers lawmen, outlaws, Native American leaders and frontier towns of the American West through cinematic storytelling. The show has 313 episodes released roughly weekly, with a median length of about 35 minutes. Estimated downloads per episode are 20,000 to 80,000, implying an estimated sponsor rate of $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor Legends of the Old West

Weekly cinematic Old West history with a loyal 4.8-rated audience

  • 3,643 Apple Podcasts ratings with a 4.8 average signal an engaged, long-running audience
  • 313 episodes on a weekly cadence give sponsors a steady, predictable placement window
  • Cinematic production and roughly 35-minute episodes suit a relaxed, focused listening context
Best forwestern and outdoor brandsbook and media launcheswhiskey and spirits brands
Watch forThe audience skews toward listeners aged 45 and over, and the host-read rate is estimated rather than measured.

Brand fit report

Content

Topics, IAB taxonomy
History85%
True Crime10%
Documentary5%
Formats
narrative, solo monologue, multi-part series
Tone
cinematic, dramatic
Language
English
Production
Studio production
Typical length
33 to 38 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 3,643 ratings with a 4.8 average, which maps to the 1,000 to 5,000 ratings band; the show is 8 years old, has 313 episodes, a weekly cadence, a high-production Megaphone feed and a Podcast Index popularity of 9.
Audience asks aboutWhich outlaws or lawmen are covered in the next seriesHow the events of the Old West actually unfoldedWhat the sources are for each story
Age
12%18-24
20%25-34
22%35-44
46%45+
Gender
35%women
65%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The website contact page states the show accepts advertising at a contact email, and a Black Barrel+ subscription offers ad-free listening, but no sponsor mentions appear in the last 20 feed episodes.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Episodes such as 'OUTLAWS Ep. 2 | Cherokee Bill' and 'Ep. 3 | Clay Allison' cover gunfights and killings, and the explicit flag is 0 in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 33 days ago, a new one about every 7 days.

Wyatt Earp, Jesse James, and Butch and Sundance. Lakota, Comanche and Apache. Wars, gunfights and robberies. This show covers the toughest lawmen, the wildest outlaws, and the deadliest towns — all the people and events that shaped the American West.
Legends of the Old West's own show description from the podcast feed

Do you make Legends of the Old West? Claim or remove this page.

About Legends of the Old West

Legends of the Old West is a history podcast from Black Barrel Media covering lawmen, outlaws, Native American leaders and frontier towns such as Deadwood and Tombstone. The show is hosted by Chris Wimmer, a writer, host and producer whose website describes him as an avid podcast listener who worked in film and journalism for 18 years before founding Black Barrel, according to the Black Barrel Media website. Episodes are published weekly with a median length of about 35 minutes, and the feed holds 313 episodes since March 2018.

The show holds a 4.8 average across 3,643 ratings on Apple Podcasts. Listener size is an estimate: based on those ratings, the show likely reaches 20,000 to 80,000 downloads per episode, and the audience skews toward older listeners interested in American history. No sponsors appear in the recent feed, though the website lists an advertising contact address.

A host-read mid-roll at the estimated audience size would be priced at roughly $360 to $2,000 per episode. The show suits brands in western, outdoor, spirits and media categories that want a long-running, history-focused audience. Source: the RSS feed, the Black Barrel Media website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Legends of the Old West can edit or remove this page at any time.

Questions about Legends of the Old West

How much does Legends of the Old West charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode. Rates are estimates derived from listener size, not a published price card.

What is Legends of the Old West about?

The show covers the American West, including lawmen like Wyatt Earp, outlaws like Jesse James, Native American leaders, and frontier towns. It is hosted by Chris Wimmer and released weekly with episodes around 35 minutes long.

How do I contact Legends of the Old West about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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