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Let's Know Things is a weekly news analysis podcast hosted by analytic journalist Colin Wright, covering current affairs from a calm, non-polemical angle. The show has 540 episodes since 2016, released weekly with a median length of about 17 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad. Its 508 Apple ratings average 4.8 stars.

Why brands sponsor Let's Know Things

Weekly news analysis with a calm, non-partisan tone and a loyal, highly rated audience

  • 540 weekly episodes since 2016 give a long, consistent track record with a steady audience.
  • 508 Apple ratings average 4.8 stars, a strong signal of listener satisfaction.
  • Episodes run about 17 minutes, enough time for a host-read ad without disrupting the analysis.
Best forfinancial serviceseducation and learning productsnewsletters and subscription media
Watch forPolitical and economic topics may limit brands that avoid current-affairs adjacency.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics15%
Science10%
Technology5%
Formats
solo monologue, explainer
Tone
calm, analytical
Language
English
Production
Clean, edited audio
Typical length
14 to 22 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 508 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), the show is over five years old so no band shift applies, and Podcast Index popularity is 9 with 540 episodes and weekly cadence.
Audience asks aboutWhat is happening with a given current eventWhat are the underlying causes and implications of a news storyHow do policy and economic developments affect everyday life
Age
12%18-24
24%25-34
25%35-44
39%45+
Gender
40%women
60%men
Countries
🇺🇸 United States45%
🇨🇦 Canada12%
🇬🇧 United Kingdom10%
🇦🇺 Australia6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is linked to a Substack newsletter but no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
The feed is marked non-explicit and covers political and economic news such as the 'Clean Energy Super PAC' and 'US-Canada Tariffs' episodes, which warrants a medium political rating.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 90 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Measles Resurgence2026-10-1321 min
Ethiopia’s Fraying Peace2026-10-0619 min
Canada and Europe2026-09-2914 min
Clean Energy Super PAC2026-09-2219 min
AI Cyber Insurance2026-09-1521 min
US Treasury Twist2026-09-0820 min

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

A calm, non-shouty, non-polemical, weekly news analysis podcast for folks of all stripes and leanings who want to know more about what's happening in the world around them. Hosted by analytic journalist Colin Wright since 2016. letsknowthings.substack.com
Let's Know Things's own show description from the podcast feed

Do you make Let's Know Things? Claim or remove this page.

About Let's Know Things

Let's Know Things is a weekly news analysis podcast hosted by analytic journalist Colin Wright, who has produced the show since 2016. Per the show's feed and website, each episode takes a calm, non-polemical look at current events, from measles outbreaks and tariffs to AI and energy policy. The feed lists 540 episodes, released weekly, with a median length of about 17 minutes.

Apple Podcasts shows 508 ratings with an average of 4.8 stars, which suggests a loyal listener base. Listener demographics are not published, so the audience profile here is an estimate: mostly adults over 25, with a majority of listeners in the United States. Estimated downloads are 5,000 to 25,000 per episode.

The feed shows no sponsors so far. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll is roughly $90 to $625 per episode. The show suits brands in financial services, education and subscription media that want to reach an informed, news-attentive audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Let's Know Things can edit or remove this page at any time.

Questions about Let's Know Things

How much does Let's Know Things charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at roughly $90 to $625 per episode. Final pricing is set by the show and may differ.

What is Let's Know Things about?

Let's Know Things is a weekly news analysis podcast hosted by Colin Wright. It takes a calm, non-polemical look at current events across politics, science, technology and economics.

How do I contact Let's Know Things about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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