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LeylaUmmels

@leylaummels · NL · NL

Leyla Ummels (@leylaummels) is a Dutch family vlogger based in the Netherlands who shares travel in Japan and the Netherlands, Pandora jewelry, and garden life. The channel has about 2.6 thousand subscribers and a median of 338 views per video, with roughly one upload per week. Estimated rate: $150 to $250 per sponsored video.

Why brands book LeylaUmmels

Dutch family channel reaching Pandora and Japan travel fans

  • Median of 338 views and a 90th percentile of 1,309 views across the last 30 videos
  • About 44 uploads in the past year, with roughly half of output as Shorts
  • Recent Pandora charm content drew 2,006 and 1,309 views, showing jewelry interest
Best forjewelry and accessories brandsfamily travel and theme park productsDutch-language lifestyle campaigns
Watch forMedian views are low, and no sponsored content has been posted so far.

Brand fit report

Content

Topics, IAB taxonomy
Travel45%
Lifestyle35%
Hobbies & Interests20%
Formats
short vertical clips, travel vlogs, unboxing and jewelry hauls
Tone
warm, personal
Language
Dutch
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 2 to 4 minutes for long-form

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutwhich Pandora charms are being addedwhere to visit in Japan with kidshow to get started with slow travel and solo trips
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
70%women
30%men
Countries
Netherlands70%
🇧🇪 Belgium10%
🇯🇵 Japan5%
LanguagesDutch 60%English 40%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Videos cover family outings, travel, jewelry and gardening with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.6k33812

Benchmark score: 29 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 7 days ago.

Wij zijn een multicultureel gezin uit Nederland en delen onze avonturen, tradities, liefde voor de natuur en de mooie momenten uit het dagelijks leven. Leyla, met een Turkse achtergrond 🧿, is dol op het ontdekken van andere culturen en het verwerken van deze invloeden in ons dagelijks leven. Op ons kanaal nemen we je mee in: 👨‍👩‍👧‍👦 Leuke gezinsactiviteiten in Nederland 🇳🇱 en Japan 🇯🇵 💍 Pandora sieraden, bedels en de persoonlijke verhalen erachter ✈️ Reizen, bijzondere plekken en nieuwe culturen ontdekken 🌟 De mooie en soms gewone momenten van het dagelijks leven 🌱 Onze moestuin en het genie
LeylaUmmels's own profile description on YouTube

Are you LeylaUmmels? Claim or remove this profile.

About LeylaUmmels

Leyla Ummels runs a Dutch-language family channel from the Netherlands that mixes everyday life, travel and personal hobbies. Her uploads cover family outings in the Netherlands and Japan, Pandora jewelry and charm additions, and garden and bee-friendly projects. Videos are short and personal, with about 44 uploads in the past year and a large share of YouTube Shorts.

The channel has about 2,590 subscribers and a median of 338 views per video. The audience is estimated to be mostly Dutch-speaking women in the Netherlands, with an interest in jewelry, family travel and Japanese culture. These figures are estimates, not verified analytics.

Brands with Dutch or Benelux audiences in jewelry, travel or family goods may find value here. At $150 to $250 per video, the implied CPM is about $20 to $35 per 1,000 views, compared with the typical $10 to $30 CPM for paid ads.

Written from LeylaUmmels's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LeylaUmmels can edit or remove this page at any time.

Questions about LeylaUmmels

How much does Leyla Ummels charge for a sponsored video?

Based on her median of 338 views and a mostly Shorts-based catalogue, a sponsored integration is estimated at $150 to $250 per video. This is a planning range derived from the Starbooked rate rule, not a confirmed price. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Leyla Ummels post about on YouTube?

She posts about family life in the Netherlands and Japan, travel in Europe and Asia, Pandora jewelry and charm additions, and garden and bee-friendly projects. Most recent uploads are short clips with a personal tone, many in Dutch.

How do I contact Leyla Ummels for a brand deal?

The creator's public contact is listed on her channel. Full contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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