Little Steps Asia
Little Steps Asia (@littlestepsasia6122) is a family travel and lifestyle channel from Hong Kong covering kids-friendly venues, travel, dining and schools across Asia. The channel has about 2.1 thousand subscribers, roughly 1.7 million total views, and median views near 50 per video. It posts about 50 uploads a month, mostly short clips. Sponsored integrations are priced at $150 to $250 per video.
Family-travel reach across Hong Kong and Singapore with a short-clip rhythm
- About 1.7 million lifetime views across roughly 1,200 uploads
- Median of about 50 views per video, so pricing reflects Shorts-heavy reach
- Around 50 uploads in the last 90 days keeps brands regularly in front of parents
Brand fit report
Content
- Formats
- short vertical clips, venue promotions, school tour profiles
- Tone
- upbeat, informative
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- family dining, family attractions, education, travel and hospitality
- Affiliate links
- No
Recent uploads promote venues such as Mandai Wildlife Reserve and Bouillon, and several school tours appear, but no explicit sponsorship disclosure is named in the sampled titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions are about family venues, schools and events with no flagged content in the sampled videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Ever slept next to a crocodile? 🐊 mandaiwildlifereserve We · 1.1k views
▶Kids at home and 48 hours in Macao? Here’s how to plan the p · 30 views
▶Usher in The Year of the Horse with the Best Yu Shengs 🐎🧧 · 141 viewsLast three uploads, latest today.
Reaching over 10 million parents across Asia, Little Steps Asia is the go-to resource for all things family-friendly in cities including Hong Kong, Singapore, Bali, Jakarta, Kuala Lumpur, Macau, and beyond! We produce videos to inspire families on things to do with kids, where to eat, family travel tips, shopping must-haves, the best education, and ways to explore Asia with your kids in tow. Subscribe to our channel to join our adventure and stay in the know and on the go. Connect With Little Steps Asia: Website: http://www.littlestepsasia.com Sign Up For Our Fam-Focused Newsletters: h
About Little Steps Asia
Little Steps Asia is a Hong Kong-based family travel and lifestyle channel that posts short videos about things to do with kids, family-friendly dining, travel tips and education options across cities including Hong Kong, Singapore, Bali, Jakarta, Kuala Lumpur and Macau. The channel has about 2,100 subscribers and roughly 1.7 million lifetime views, and it publishes frequently, with about 50 uploads in the last 90 days. Most videos are under a minute and filmed in a mid-production style.
The audience appears to be English-speaking parents in Hong Kong and Singapore, with smaller shares across Malaysia and Indonesia. These demographics are estimates based on the channel's topics and city coverage, not platform-reported data. The channel is a fit for family attractions, schools and family dining brands that want regional parent reach.
Sponsored integrations are estimated at $150 to $250 per video. At this median view count, that works out to a CPM of about $20 to $35 per 1,000 views for long-form, or $4 to $8 for Shorts-heavy channels, compared with $10 to $30 for typical paid ads. Brands should book this channel for volume-driven regional family campaigns.
Written from Little Steps Asia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Little Steps Asia can edit or remove this page at any time.
Questions about Little
How much does Little Steps Asia charge for a sponsored video?
Based on public metrics, Little Steps Asia's sponsored integrations are estimated at $150 to $250 per video. This is a range derived from its median views and Shorts-heavy format, not a published rate card.
What does Little Steps Asia post about on YouTube?
Little Steps Asia posts short videos about family travel, kids activities, family-friendly restaurants, shopping and international schools across Hong Kong, Singapore and other Asian cities. Most clips run under a minute.
How do I contact Little Steps Asia for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether this channel is boosted.
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