Life Kit: Money
Life Kit: Money, produced by NPR, covers personal finance topics such as debt, student loans, buying a house, saving and retirement accounts. The show has 165 episodes, posted roughly every 13 days, with a median length of about 18 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $625 per episode.
Trusted NPR personal finance show reaching engaged, money-minded listeners
- 165 episodes since 2019, with a steady biweekly release schedule
- Median episode length of about 18 minutes gives room for a host-read mid-roll
- 448 Apple ratings with a 4.1 average indicate an established, engaged audience
Brand fit report
Content
- Formats
- advice explainer, expert interview, service journalism
- Tone
- practical, reassuring
- Language
- English
- Production
- Studio production
- Typical length
- 15 to 25 minutes
Audience
Commercial
- Brands seen
- NPR+
- Categories promoted
- subscription membership
- Affiliate links
- Yes
The feed description and a funding link promote NPR+ as a subscription that unlocks a sponsor-free feed, with no sponsor mentions found in the recent episode titles.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover budgeting, taxes and retirement with no explicit flags; the feed is marked non-explicit.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.npr.org/podcasts/510341/life-kit-money |
| Apple Podcasts | podcasts.apple.com/podcast/id1461493575 |
| RSS feed | feeds.npr.org/510341/podcast.xml |
Benchmark score: 75 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| It's open enrollment season. Here's how to make the best decision for | 2026-10-06 | 16 min |
| There's still time to reach your 2026 money goals | 2026-10-01 | 19 min |
| Worried you’re being overcharged when shopping online? Listen to this | 2026-09-29 | 23 min |
| No, it's not too early to start saving for the holidays | 2026-09-17 | 17 min |
| How to jumpstart your child's financial future | 2026-09-10 | 19 min |
| 5 questions that can save you from a bad purchase | 2026-08-24 | 18 min |
Last six episodes from the show's feed, latest 13 days ago, a new one about every 13 days.
Being in control of your money leads to great things. From dealing with debt or student loans, to how to buy a house, NPR wants to help. Updated every time Life Kit posts an episode on personal finance or money. Want another life hack? Try Life Kit+. Your subscription supports the show and unlocks an exclusive sponsor-free feed. Learn more at plus.npr.org/lifekit
About Life Kit: Money
Life Kit: Money is a personal finance podcast produced by NPR. Its episodes explain practical topics such as debt, student loans, buying a home, saving and retirement accounts, with an advice-driven format and a median length of about 18 minutes. The feed lists 165 episodes, released roughly every 13 days since April 2019.
The show is listed on the NPR website and on Apple Podcasts, where it holds 448 ratings and a 4.1 average. The feed does not name a host, and its audience figures are estimates: listeners are likely to be adults interested in everyday money decisions, mostly in the United States. Estimated downloads sit between 5,000 and 25,000 per episode.
No sponsor mentions appear in the recent feed. The show promotes NPR+ as a subscription option. Based on estimated downloads, a host-read mid-roll would cost roughly $90 to $625 per episode, which suits financial services and savings brands that want to reach an engaged audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Life Kit: Money can edit or remove this page at any time.
Questions about Life Kit: Money
How much does Life Kit: Money charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at roughly $90 to $625 per episode. Final pricing depends on the sponsor and the placement agreed with the show.
What is Life Kit: Money about?
Life Kit: Money is an NPR podcast on personal finance, covering topics such as debt, student loans, home buying, saving and retirement accounts through practical advice episodes.
How do I contact Life Kit: Money about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
Similar creators
Podcast and other creators in personal finance, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
Personal Finance for Long-Term Investorspodcast · US | personal financeretirement planning | 5k | – | $40–200 | 75 |
The James Altucher Showpodcast | business interviewspersonal finance | 50k | – | $360–2000 | 75 |
Big Picture Retirement®podcast | retirement planningpersonal finance | 15k | – | $90–620 | 75 |
Trading Justicepodcast | investingtrading education | 5k | – | $40–200 | 75 |
Financial Auditpodcast | personal financedebt | 65k | – | $900–2000 | 75 |
Real Estate Rookiepodcast | real estate investingrental properties | 15k | – | $90–620 | 75 |