Starbooked

Lil Stinkers

Hosted by Jon DelCollo, Jake Mattera, Mike Rainey

Lil Stinkers is a comedy true crime podcast hosted by Jon DelCollo, Jake Mattera and Mike Rainey, covering history's worst criminals with dark humor. It has 200 episodes released weekly, typically about 69 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a host-read rate of $90 to $625 per episode.

Why brands sponsor Lil Stinkers

Comedy true crime with a loyal weekly audience and 569 Apple ratings

  • Weekly episodes across 200 releases give a sponsor steady, repeatable placements.
  • A 4.8 Apple average from 569 ratings signals an engaged, satisfied listener base.
  • Long episodes around 69 minutes allow mid-roll host-read placements with time to explain the offer.
Best fordirect-to-consumer subscription productsconsumer lifestyle brands targeting adults 25 to 44
Watch forThe content centers on graphic violence and drug crime, so brands with family or conservative positioning may find it unsuitable.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
Humor15%
Formats
co-hosted banter, narrative, guest interview
Tone
irreverent, darkly funny
Language
English
Production
Clean, edited audio
Typical length
60 to 75 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 569 Apple ratings fall in the 200 to 1,000 band (5,000 to 25,000), with a 4.8 average and 200 episodes over roughly four years on Libsyn, with a Patreon tier and a named sponsor adding weight.
Audience asks aboutWhich notorious criminal is covered nextDetails of a specific true crime caseHow to access Patreon bonus episodes
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
35%women
65%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

5%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Ultra
Categories promoted
pouches and nicotine-free oral products
Affiliate links
Yes

The website description of the 'Oct 3, 2026' episode 'The Wonderland Murders' includes a promo for Ultra with a discount code, and the show links to a Patreon page.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugshigh
Violencehigh
Politicslow

Episode titles such as 'The Barry Seal Story: Cocaine, Clinton, & CIA' and 'Worst Family Annihilator Ever' cover drug trafficking and mass murder in detail.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 77 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence36 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 9 days ago, a new one about every 7 days.

If you like true crime and funny, homicidal people, boy are you in the right place! Jon DelCollo, Jake Mattera and Mike Rainey bring to you Lil Stinkers, a podcast which focuses on some of history's worst people, who also happen to be very funny.
Lil Stinkers's own show description from the podcast feed

Do you make Lil Stinkers? Claim or remove this page.

About Lil Stinkers

Lil Stinkers is a comedy true crime podcast hosted by Jon DelCollo, Jake Mattera and Mike Rainey, according to the show's feed and website. Each episode focuses on some of history's most notorious criminals, delivered with dark humor. The show has released 200 episodes, roughly one per week, with a median length of about 69 minutes.

The Apple Podcasts listing shows 569 ratings with a 4.8 average. Listener size is an estimate: based on the ratings band, the show likely reaches about 5,000 to 25,000 downloads per episode, and the audience skews toward adults aged 25 to 44. A host-read mid-roll placement is estimated at $90 to $625 per episode, depending on the final audience figure.

The show has promoted Ultra in at least one episode according to its website. Brands in consumer subscription products, lifestyle goods or entertainment services may find the audience a good fit, provided the content tone suits their positioning.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Lil Stinkers can edit or remove this page at any time.

Questions about Lil Stinkers

How much does Lil Stinkers charge for a podcast sponsorship?

The estimated host-read mid-roll rate is $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per thousand. Exact pricing depends on the show's own terms.

What is Lil Stinkers about?

Lil Stinkers is a comedy true crime podcast hosted by Jon DelCollo, Jake Mattera and Mike Rainey. It covers history's most notorious criminals with dark humor and releases new episodes weekly.

How do I contact Lil Stinkers about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in true crime, ranked by score.

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celebrity interviewspop culture65k–$900–200077
conspiracycombat sports5k–$40–20077
true crimeoutdoors15k–$90–62077
folkloretrue crime15k–$90–62077
true crimeunsolved cases50k–$360–200077
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