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Í ljósi sögunnar

Podcast · www.ruv.is/hladvarp · IS · IS
Hosted by Vera Illugadóttir

Í ljósi sögunnar is a history and current affairs podcast from Icelandic public broadcaster RÚV, hosted by Vera Illugadóttir. Each episode examines recent events and issues through a historical lens. The show has 361 episodes, releases weekly or in multi-part series, and runs about 40 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor Í ljósi sögunnar

Weekly Icelandic history show from RÚV reaching a highly rated, engaged public broadcast audience

  • 361 episodes since 2016 with a steady weekly cadence and consistent 40-minute runtime
  • 438 Apple Podcasts ratings averaging 4.8 out of 5, with 409 five-star reviews
  • Public broadcaster production and no sponsors to date, so a host-read spot would stand out
Best forbrand awareness among Icelandic adultseducation and cultural brandspublishers and book launches
Watch forAudience size is estimated from ratings, and RÚV may have its own rules on commercial placement.

Brand fit report

Content

Topics, IAB taxonomy
History70%
News and Politics20%
Society10%
Formats
narrative, documentary, multi-part series
Tone
informative, measured
Language
IS
Production
Studio production
Typical length
39 to 41 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple ratings_count of 438 places the show in the 200 to 1,000 band (5,000 to 25,000), and the 361 episodes and RÚV hosting support the upper half of that band, while the show's age of about ten years keeps it from shifting up a band.
Audience asks aboutWhat happened in a specific historical eventHow past events connect to current newsWho the key figures in a story were
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
Iceland90%
LanguagesIcelandic 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Episode titles cover historical events such as 'Dauði Georgi Markovs' and 'Flugránin á Dawson's Field', which include violent and political subject matter but are treated historically rather than graphically.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Dingó tók barnið2026-10-1640 min
Tímúr halti IV2026-10-0940 min
Tímúr halti III2026-10-0241 min
Tímúr halti II2026-09-2541 min
Tímúr halti I2026-09-1841 min
Kaupskipið Batavía II2026-06-2640 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Í þættinum eru atburðir og málefni líðandi stundar skoðaðir í ljósi sögunnar. Umsjón: Vera Illugadóttir.
Í ljósi sögunnar's own show description from the podcast feed

Do you make Í ljósi sögunnar? Claim or remove this page.

About Í ljósi sögunnar

Í ljósi sögunnar is an Icelandic history podcast produced by RÚV, the Icelandic national broadcaster, and hosted by Vera Illugadóttir according to the feed and the show's description. Each episode examines current events and issues through a historical lens, often through multi-part series on topics such as the Georgi Markov case, Knud Rasmussen, and the Dawson's Field hijacking. The show has 361 episodes since January 2016, released roughly weekly with episodes near 40 minutes long.

The show has 438 ratings on Apple Podcasts, averaging 4.8 out of 5, with 409 five-star ratings. Its listeners are estimated, not measured, to be mostly adults aged 35 and over, based in Iceland. The feed and Apple Podcasts show no sponsors so far.

A host-read sponsorship is estimated at $90 to $625 per episode based on an estimated 5,000 to 25,000 downloads per episode. That fits education, cultural, and publishing brands seeking a thoughtful Icelandic audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Í ljósi sögunnar can edit or remove this page at any time.

Questions about Í ljósi sögunnar

How much does Í ljósi sögunnar charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Rates are estimates from public signals, not a published price list from the show or RÚV.

What is Í ljósi sögunnar about?

Í ljósi sögunnar is an Icelandic podcast from RÚV that examines current events and issues through history. It features multi-part series and runs about 40 minutes per episode.

How do I contact Í ljósi sögunnar about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked directly through Starbooked.

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