LOBSTER TOOLS (@lobster1888), run by Japanese tool maker Lobtex (株式会社ロブテックス) in Japan, posts short tutorials and product videos on hand tools, rivets and nut setters. The channel has about 2,650 subscribers and a median of roughly 2,700 views per video, with about two uploads a year. Sponsored work is rare; rates are estimated at $50 to $150 per video.
Japanese tool-brand channel with a 42,000-view peak on its J-CRAFT99 wrench launch
- Median of about 2,700 views per video, with the top video reaching 42,449 views
- Shorts make up 24% of uploads, with product clips often reaching several thousand views
- Estimated rate of $50 to $150 per video, which is well below typical ad CPMs for comparable reach
Brand fit report
Content
- Formats
- product demo, short-form tool showcase, brand promo with comedy skit
- Tone
- informative, straightforward
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 1 to 6 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- hand tools, power tools, workwear and merchandise
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel's own brand videos (for example the J-CRAFT99 LED work light promo with its Makuake crowdfunding link) promote the owner's products rather than third-party sponsors.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is tool demonstrations and product promotion with no flagged themes across the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【工具】作業場所を選ばない！コードレスナッターN1B1 · 1.1k views
▶【工具】メンテナンスが自分でできる！エアーリベッターR1A1PL · 904 views
▶J-CRAFT99 LEDワークライト MAKUAKEにて先行予約受付中！ #shorts #ledlights #lo · 4k viewsLast three uploads, latest 176 days ago.
株式会社ロブテックスが工具の使い方やオフィシャルグッズの紹介などを動画で行います。 下記SNSでは、ロブテックス商品やオフィシャルグッズの最新情報を掲載しております。 Facebook：https://www.facebook.com/lobtex/ Instagram：https://www.instagram.com/lobster1888/ フォローよろしくお願いいたします！ オフィシャルグッズはこちらでご購入いただけます。 https://lobster1888.thebase.in/ ぜひチェックしてみてください！
About LOBSTER TOOLSチャンネル
LOBSTER TOOLS (@lobster1888) is the official YouTube channel of Lobtex (株式会社ロブテックス), a Japanese maker of hand tools, rivet guns and nut setters. The channel posts product tutorials, Shorts showing individual wrenches, and brand videos for its J-CRAFT99 line, along with a few sales-team videos on factory fastening solutions. Its last 30 videos show a median of about 2,700 views and a mean near 10,900, with the top video reaching 42,449 views. Uploads are infrequent, with two in the past year.
The audience appears to be mostly Japanese men in automotive, maintenance and DIY trades. These are estimates from video topics and titles, not measured data. Most content is product information aimed at people who already buy tools. Sponsored work is not seen; the channel mainly promotes its own products and official merchandise.
Brands in hand tools, workwear or automotive accessories looking for Japan-market exposure may find this channel useful. The estimated rate is $50 to $150 per video, which works out to roughly $20 to $35 per 1,000 median views, or about $55 to $95 CPM. Paid ads usually run at $10 to $30 CPM, so this is only worth it for a precise audience match.
Written from LOBSTER TOOLSチャンネル's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. LOBSTER TOOLSチャンネル can edit or remove this page at any time.
Questions about LOBSTER
How much does LOBSTER TOOLS charge for a sponsored video?
The estimated rate is $50 to $150 per video, based on a median of about 2,700 views and a long-form rate of $20 to $35 per 1,000 median views. The channel has no sponsorship history, so the actual fee would need to be confirmed directly.
What does LOBSTER TOOLS post about on YouTube?
The channel posts Japanese-language tool demonstrations covering monkey wrenches, rivet guns, nut setters and LED work lights. It also includes Shorts showing individual products and brand videos for the J-CRAFT99 line from Lobtex, the company behind the channel.
How do I contact LOBSTER TOOLS for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, but this channel is not boosted, so the contact unlock is the route to reach the team at Lobtex.
Similar creators
YouTube and other creators in hand tools, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Studio NOHA@no.hastudio · US | japanese woodworkinghand tools | 70k | 165k | $3300–5770 | 66 |
The Mortise & Tenon Podcastpodcast · US | woodworkinghand tools | 3.3k | – | $40–120 | 60 |
電気屋優tuber-株式会社Y.D.E-求人募集中@denkiyayutuber · JP | electrical workhand tools | 52k | 5.3k | $150–250 | 53 |
Eastman Cast & Forge Ltd.@eastmantool · IN | hand toolspower tools | 2.7k | 242 | $150–250 | 38 |
MR Biết Tuốt @diyhomedepot · VN | power toolshand tools | 3.3k | 737 | $150–250 | 28 |
BassPolska@basspolska | hand toolshome products | 1.7k | 369 | $150–250 | 28 |