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Locked On Big 12 | Daily College Football & Basketball Podcast

Hosted by Drake Toll

Locked On Big 12, hosted by Drake Toll, is a daily sports podcast covering Big 12 football and basketball, with news, analysis, interviews and recaps. The show has 500 episodes, a daily cadence and a median length of about 30 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $625 per episode.

Why brands sponsor Locked On Big 12 | Daily College Football & Basketball Podcast

Daily Big 12 sports audience with 410 Apple ratings and a 500-episode archive

  • Publishes a new episode almost every day during the college football and basketball seasons
  • Median episode runs about 30 minutes, long enough for a full host-read mid-roll
  • Apple Podcasts rating of 4.0 from 410 ratings, with clear regional focus on the Big 12
Best forregional sports sponsorssports betting and fan merchandiseticketing and travel for Big 12 fans
Watch forDownload estimates are inferred from ratings, not published, so verify with the show before committing budget.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Football60%
Basketball25%
Formats
solo monologue, news and analysis, interview, game recap
Tone
opinionated, fast-paced
Language
English
Production
Clean, edited audio
Typical length
25 to 35 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts ratings_count of 410 maps to the 200 to 1,000 band (5,000 to 25,000), supported by daily cadence, a network host and Podcast Index popularity of 9.
Audience asks aboutWhich Big 12 teams are rising or falling this weekHow BYU and Notre Dame matchups affect the playoff pictureWhat the latest Big 12 insider news means for upcoming games
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Locked On Podcast Network
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only the Locked On Podcast Network as the parent network.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed carries no explicit flag (explicit=0) and episode titles cover sports news and rankings only.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

Locked On Big 12 podcast is the daily podcast that keeps you ahead of the games and the first to know the latest news, analysis, and sports insider info for one of the deepest, most prestigious conferences in the country. Hosted by Drake Toll, the Locked On Big 12 podcast provides your daily Big 12 fix with expert opinions, interviews, recaps, local analysis, and coverage from all around the Big…
Locked On Big 12 | Daily College Football & Basketball Podcast's own show description from the podcast feed

Do you make Locked On Big 12 | Daily College Football & Basketball Podcast? Claim or remove this page.

About Locked On Big 12 | Daily College Football & Basketball Podcast

Locked On Big 12 is a daily sports podcast covering the Big 12 Conference, with news, analysis, interviews and game recaps for college football and basketball fans. It is hosted by Drake Toll and published by the Locked On Podcast Network, according to the show feed and the Apple Podcasts listing. The feed lists 500 episodes with an update cadence of roughly every half day and a median episode length of about 30 minutes.

The Apple Podcasts listing shows 410 ratings with an average of 4.0 stars. Based on those signals, listener numbers are estimated at 5,000 to 25,000 downloads per episode; these figures are estimates, not published data. Listeners are likely to be sports fans in the United States, with a male-leaning split. The feed shows no visible sponsors in the last 20 episodes.

Based on an estimated audience, a host-read mid-roll would be priced at roughly $90 to $625 per episode. The show suits regional sports brands, ticketing, fan merchandise and betting services aimed at Big 12 fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Locked On Big 12 | Daily College Football & Basketball Podcast can edit or remove this page at any time.

Questions about Locked On Big 12 | Daily College Football & Basketball Podcast

How much does Locked On Big 12 charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Actual rates are set by the show and may differ.

What is Locked On Big 12 about?

Locked On Big 12 is a daily podcast covering Big 12 college football and basketball, with news, analysis, interviews and game recaps. It is hosted by Drake Toll and part of the Locked On Podcast Network.

How do I contact Locked On Big 12 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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