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Locked On Bruins - Daily Podcast On The Boston Bruins

Hosted by Ian McLaren

Locked On Bruins, hosted by Ian McLaren and part of the Locked On Podcast Network, covers the Boston Bruins and the NHL with news, analysis and interviews. It has about 500 episodes, published daily, with a median length of roughly 30 minutes. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a mid-roll rate of about $90 to $630 per episode. Its distinctive trait is a daily cadence focused on a single NHL team.

Why brands sponsor Locked On Bruins - Daily Podcast On The Boston Bruins

Daily Boston Bruins show reaching a dedicated hockey audience every weekday

  • Publishes a new episode nearly every day, about 500 episodes in total.
  • Covers one NHL team in depth, giving sponsors a consistent, loyal listener base.
  • Family-friendly sports content with no sponsor clutter seen in the feed today.
Best forsports apparel and fan merchandisehockey equipment and trainingregional brands in New England
Watch forAudience size is estimated from ratings, not published downloads; ask for the host's own numbers.

Brand fit report

Content

Topics, IAB taxonomy
Hockey85%
Sports News10%
Sports Commentary5%
Formats
co-hosted analysis, news roundup, interview
Tone
analytical, energetic
Language
English
Production
Clean, edited audio
Typical length
28 to 33 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts 180 ratings falls in the 50 to 200 band (2,000 to 8,000) and is shifted up for a daily show with a large network backing and 500 episodes, with the top Podcast Index popularity bucket (9) supporting the upper range.
Audience asks aboutWill the Bruins make the playoffs this season?How should the team handle trades and roster moves?What does the latest injury or lineup news mean for upcoming games?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States80%
🇨🇦 Canada10%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and recent titles cover hockey roster and game news with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Locked On Bruins podcast is your daily podcast that drops the puck and keeps you ahead of the game and the first to know the latest news, analysis, and insider info for the Boston Bruins and the National Hockey League. Hosted by Ian McLaren, the Locked On Bruins podcast provides your daily Bruins fix with expert perspective, local analysis, and coverage of all aspects of the Bruins franchise,…
Locked On Bruins - Daily Podcast On The Boston Bruins's own show description from the podcast feed

Do you make Locked On Bruins - Daily Podcast On The Boston Bruins? Claim or remove this page.

About Locked On Bruins - Daily Podcast On The Boston Bruins

Locked On Bruins is a daily podcast about the Boston Bruins and the National Hockey League, hosted by Ian McLaren and produced under the Locked On Podcast Network. According to the feed and the show's website, episodes cover roster moves, game recaps, trade rumors and interviews, with a median episode length of about 30 minutes. The show has roughly 500 episodes and publishes most weekdays.

Apple Podcasts lists 180 ratings with an average of 3.8 out of 5. Listener numbers are estimated: roughly 5,000 to 25,000 downloads per episode, based on the ratings signal and the show's daily cadence. Those figures are estimates, not published counts.

No sponsors appear in the feed for the last 20 episodes. Based on the estimate, a host-read mid-roll would cost about $90 to $630 per episode, suiting New England sports brands and hockey product makers seeking a focused fan audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Locked On Bruins - Daily Podcast On The Boston Bruins can edit or remove this page at any time.

Questions about Locked On Bruins - Daily Podcast On The Boston Bruins

How much does Locked On Bruins charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would range from about $90 to $630 per episode. Final pricing depends on the show's own figures and the terms agreed with the host.

What is Locked On Bruins about?

Locked On Bruins is a daily podcast covering the Boston Bruins and the NHL, with news, analysis and interviews hosted by Ian McLaren. Episodes run about 30 minutes.

How do I contact Locked On Bruins about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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