Starbooked

Sabres Live, produced by Audacy and simulcast from WGR Sports Radio 550 in Buffalo, covers the Buffalo Sabres and wider NHL news. The show has 500 episodes, publishes near-daily, and typical full episodes run about 49 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode (estimated).

Why brands sponsor Sabres Live

Daily Buffalo Sabres coverage with a 164-rating Apple audience and radio simulcast reach

  • Publishes near-daily with roughly 49-minute episodes, 500 episodes in the feed
  • Simulcast on WGR Sports Radio 550 and MSG TV extends reach beyond podcast downloads
  • Apple Podcasts average rating of 4.5 from 164 ratings, with 130 five-star reviews
Best forregional sports sponsorshockey equipment and apparelBuffalo local businesses
Watch forDownload figures are estimated; the show sits inside a large network with existing sponsor relationships.

Brand fit report

Content

Topics, IAB taxonomy
Sports95%
Hockey90%
Formats
co-hosted banter, interview, daily show segments
Tone
informed, conversational
Language
English
Production
Studio production
Typical length
45 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 164 Apple ratings (in the 50 to 200 band, moved to the 200 to 1,000 band for a high-volume daily show on a major audio network), 500 episodes, daily cadence, and simulcast on terrestrial radio.
Audience asks aboutWhat happened in the latest Sabres game?How are Buffalo's players performing?What are the top NHL stories this week?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
25%women
75%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
AudacyWGR Sports Radio 550MSG TV
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names WGR Sports Radio 550 and MSG TV as broadcast partners.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles are routine game and show recaps with no explicit flags; the show covers professional hockey.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
10-16 Full Show2026-10-1647 min
10/15 Full Show2026-10-1550 min
10/14 Full Show2026-10-1550 min
Best Interviews on WGR: Oct. 5-92026-10-111 h 39 min
10-9 Full Show2026-10-0948 min
10-8 Full Show2026-10-0850 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

No radio station in the USA talks more hockey than WGR Sports Radio 550 and no radio station talks more Buffalo Sabres and NHL hockey better than us. Heard daily from 12PM-1PM on WGR and simulcast on MSG TV, Sabres Live goes deep into the corners everyday, breaking down the play and the players of every Sabres game. Plus, we take listeners around the NHL getting the inside scoop on all the top…
Sabres Live's own show description from the podcast feed

Do you make Sabres Live? Claim or remove this page.

About Sabres Live

Sabres Live is a daily sports program produced by Audacy and heard from 12PM to 1PM on WGR Sports Radio 550, with a simulcast on MSG TV. The show breaks down every Buffalo Sabres game and covers NHL news, and the podcast feed lists 500 episodes with typical full-show runs near 49 minutes. The feed and the show description identify Audacy as the producer and WGR as the broadcast partner.

The Apple Podcasts listing shows 164 ratings with an average of 4.5 out of 5, and 130 of those ratings are five-star. The show's audience is estimated, not published: based on rating volume, daily cadence and radio simulcast, the feed suggests roughly 5,000 to 25,000 downloads per episode, which is an estimate and not a verified figure. Listeners are likely Sabres fans and hockey followers in the Buffalo region and beyond.

No sponsor mentions were found in the feed. Based on the estimated audience, a host-read mid-roll ad would fall in a rate range of about $90 to $625 per episode. The show suits regional sports brands, hockey equipment sellers and Buffalo local businesses.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Sabres Live can edit or remove this page at any time.

Questions about Sabres Live

How much does Sabres Live charge for a podcast sponsorship?

Estimated host-read mid-roll rates range from about $90 to $625 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing is not published in the feed.

What is Sabres Live about?

Sabres Live is a daily program from Audacy and WGR Sports Radio 550 that breaks down Buffalo Sabres games and covers NHL news. It airs weekdays and is also a podcast with near-daily episodes.

How do I contact Sabres Live about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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