Starbooked

롯데온 (LOTTE ON)

@lotteon_official · KO

LOTTE ON (@lotteon_official), a Korean lifestyle shopping platform, runs a YouTube channel with about 60,200 subscribers and 63 million total views. Its median video draws about 555 views, mostly short clips. It uploads sporadically, with no uploads in the last 90 days. Sponsored fashion integrations are rated at roughly $150 to $250 per video.

Why brands book 롯데온

Korean shopping-platform channel with 60,200 subscribers and promo reach

  • Median video draws 555 views; 84% of uploads are Shorts
  • Channel total of 63 million views over 1,151 uploads
  • Recent sponsored fashion clips ran for brands such as HELEMENT and Tom Browne
Best forKorean fashion and beauty product launchesShopping event promotion
Watch forRecent median views are low and uploads have been inactive for over a year, so reach is uncertain.

Brand fit report

Content

Topics, IAB taxonomy
Shopping55%
Fashion and Style25%
Beauty12%
Business and Finance8%
Formats
Short-form promotional clips, Creator sponsored try-on videos, Event announcement videos
Tone
promotional, upbeat
Language
Korean
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent85/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks aboutWhich promotions and coupons are currently activeWhere to buy the featured fashion or beauty itemsHow to join the event or claim a discount
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
60%women
40%men
Countries
🇰🇷 South Korea95%
🇺🇸 United States2%
🇯🇵 Japan1%
Other2%
LanguagesKorean 100%

Commercial

30%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
HELEMENTDEW E DEW ELouis QuatorzeTom BrowneSK-IIMaison KitsuneSulwhasooEstée Lauder
Categories promoted
fashion apparel, handbags, jewelry, skincare, beauty, shopping platform promotions
Affiliate links
No

The description of '[롯데ON] 24FW추천 가디건' and similar titles from November 2024 note sponsorship by LOTTE ON, and '[롯데ON] 🎀페미닌룩에 주얼리포인트!' states it was produced with sponsorship from LOTTE ON.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles or descriptions; all titles are promotional shopping, fashion, or event content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube60k5550

Benchmark score: 13 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform12 / 20

Recent videos

▶롯데온 광고 패러디 챌린지 인플루언서 - 원모타임편💙 · 4.4k views▶롯데온 광고 패러디 챌린지 인플루언서 - 임조한편💚 · 1.8k views▶롯데온 광고 패러디 챌린지 인플루언서 - 하줌마편💖 · 2.1k views

Last three uploads, latest 499 days ago.

안녕하세요. 취향을, 브랜드를, 혜택을 발견하는 즐거움 라이프스타일 플랫폼 롯데온(LOTTE ON) 공식 YouTube 채널입니다. 채널 문의는 lotteon_youtube@lotte.net 으로 연락주시면 됩니다.
롯데온 (LOTTE ON)'s own profile description on YouTube

Are you 롯데온 (LOTTE ON)? Claim or remove this profile.

About 롯데온 (LOTTE ON)

LOTTE ON (@lotteon_official) is the official YouTube channel of the Korean lifestyle shopping platform LOTTE ON. The channel posts mostly short promotional clips, including event announcements, shopping festival highlights, and creator-sponsored fashion and beauty try-on videos. The audience is estimated to be mainly Korean shoppers interested in fashion, beauty, and seasonal promotions, though this is an estimate based on the content and language.

The channel has about 60,200 subscribers and 63 million lifetime views. Its median video draws about 555 views, and uploads have paused for more than a year. Sponsored integrations are rated at roughly $150 to $250 per video, a rate based on median views and short-form format. That equates to about $4 to $8 CPM, which is lower than the $10 to $30 CPM typical for paid ads.

Brands that want Korean fashion or beauty exposure through a shopping-platform channel may find it useful, particularly for event-linked campaigns. Brands seeking consistent recent reach should weigh the low median views and inactivity first.

Written from 롯데온 (LOTTE ON)'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 롯데온 (LOTTE ON) can edit or remove this page at any time.

Questions about 롯데온

How much does LOTTE ON charge for a sponsored video?

Based on its median of about 555 views and a short-form format, a sponsored integration is estimated at $150 to $250 per video. This is a Starbooked estimate from public metrics, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does LOTTE ON post about on YouTube?

LOTTE ON mostly posts short promotional videos about its shopping events, including fashion, beauty, and brand collaborations. Many clips are creator sponsored try-ons or event announcements. Most recent uploads are Shorts under one minute long.

How do I contact LOTTE ON for a brand deal?

The channel description lists a contact email for channel inquiries. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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