L.POINT Official (@lpointplay), a Korean channel run by the loyalty membership service L.POINT in South Korea, posts short promotional and tips videos about point earning, discounts and partner stores. With about 66,900 subscribers and 461 median views, it uploads roughly 29 videos a year. Sponsored integrations are priced at $4 to $8 per 1,000 median views, or about $150 to $250 per video.
Korean loyalty-program channel with 66,900 subscribers and high-reach promotional videos
- Top sponsored video reached about 1.23 million views in May 2026
- Median view count sits near 461, so pricing follows the Shorts rate
- Ideal for Korean retail and payment brands targeting everyday shoppers
Brand fit report
Content
- Formats
- short promotional clips, sponsored explainer shorts, brand character skits
- Tone
- playful, informational
- Language
- Korean
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Lotte CardLotte MembersCompose CoffeeSeven-Eleven
- Categories promoted
- loyalty programs, payment cards, coffee chains, convenience stores
- Affiliate links
- No
The video '잠실에서 이걸로 결제했더니' is labeled #광고 and promotes the Lotte Members card.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the last 30 videos; content is brand promotion and everyday lifestyle clips.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 67k | 461 | 10 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶하나만 고르라고? 그거 어떻게 하는건데 · 112 views
▶🍂가을 왔는데… 나 뭐 입지? · 70 views
▶누구보다 빨리 집에가서 아무것도 안해야지 🏃♀️💨 · 117 viewsLast three uploads, latest 3 days ago.
엘포인트 공식 유튜브 채널입니다. 엘포인트 바로가기 - https://www.lpoint.com/ 개인정보처리방침 - https://www.facebook.com/share/p/1DmEw86rNh/ 협찬 문의- boyoung.park@lotte.net
About lpoint_official
L.POINT Official (@lpointplay) is the YouTube channel of L.POINT, the Korean loyalty points service run by Lotte Members. The channel posts very short videos, mostly under 60 seconds and often under 20 seconds, about earning points, using partner discounts, and promotions across Lotte group stores and affiliated brands.
The audience is almost entirely Korean and likely skews toward young adults who shop regularly at Lotte-affiliated retail, dining and entertainment brands. These demographics are estimates, not platform-verified data. Upload pace is about 29 videos a year, and the median video has fewer than 500 views, while a handful of sponsored clips have passed one million.
Brands in payments, retail and convenience services can book sponsored integrations at $4 to $8 per 1,000 median views, roughly $150 to $250 per video. That is a Shorts-based CPM of $4 to $8 per 1,000 views, compared with $10 to $30 for typical paid ads. Best suited to Korean brands seeking mass reach through short promotional clips.
Written from lpoint_official's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. lpoint_official can edit or remove this page at any time.
Questions about lpoint_official
How much does L.POINT Official charge for a sponsored video?
Based on a median of 461 views and a Shorts-heavy format, the estimated rate is $150 to $250 per video, around $4 to $8 per 1,000 median views. Final pricing depends on format and reach. Details are from public channel data.
What does L.POINT Official post about on YouTube?
The channel posts very short promotional and tips videos about L.POINT points, discounts at Lotte group stores, partner brands and app features. Most videos are under 60 seconds, and sponsored content is labeled with #광고 and brand handles.
How do I contact L.POINT Official for a brand deal?
The sponsorship contact email is listed in the channel description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in loyalty points, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Delivered Korea@deliveredkorea · KR | k-pop unboxingkorean shopping | 7.7k | 1k | $150–250 | 48 |
세상의 모든 쇼핑@semoshow_ · KR | product rankingscoupang finds | 24k | 168 | $150–250 | 36 |
롯데온 (LOTTE ON)@lotteon_official | korean shoppinglifestyle commerce | 60k | 555 | $150–250 | 13 |