Luava - Handmade leather wallets and leather goods
Juuso (@luavafinland), a leather crafter in Finland, makes handmade leather wallets, card holders and journals on the Luava channel. With about 6,500 subscribers and median views near 12,400 per video, he posts roughly once a week. Sponsored Shorts run about $150 to $250 per video.
Calm handcraft ASMR channel with 12,000 median views per video
- Median of 12,393 views per video across 143 uploads since 2015
- Roughly 49 uploads in the last 365 days, about one per week
- Shorts share near 90 percent, so sponsored spots are inexpensive per view
Brand fit report
Content
- Formats
- process asmr shorts, limited edition collab reveals, pattern and tool demos
- Tone
- calm, craftsmanlike
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- leather goods, leathercraft tools, knives
- Affiliate links
- No
The Luava channel shows collaborations with partner makers (e.g., a limited edition knife sheath made with Kivalo and a CULT EDC Wallet made with edc.cult), but the dossier records no formal sponsorship disclosures across the recent videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is calm handicraft process video with no flagged themes; the Widget no.1 and tool videos involve knives and an axe used as craft tools, which is ordinary for leathercraft.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 57 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Relaxing leathercrafting video making a leather wallet #asmr · 4.4k views
▶Punching and hand stitching a handmade leather watch pouch # · 5k views
▶Punching stitching holes and hand stitching a Proper Wallet · 19k viewsLast three uploads, latest 1 days ago.
I am Juuso, a 37 year old leather crafter from Finland. I make leather wallets, card holders, passport covers, stationery items like journals and notebook covers, keychains and other oddities. I also provide patterns for other crafters so they can make the my designs themselves. I do this for a living and I enjoy every product I craft - hopefully it shows. My inspiration comes from the wilderness and nature. Finnish pine forest is the essence of Luava and I tend to use as much time as possible in the woods. My family (wife and two sons) supports my life work giving it another boost of inspira
Are you Luava - Handmade leather wallets and leather goods? Claim or remove this profile.
About Luava - Handmade leather wallets and leather goods
Luava is the YouTube channel of Juuso, a leather crafter in Finland who makes handmade leather wallets, card holders, passport covers and journals. According to his website, he makes these products for a living and provides patterns for other crafters. The channel mostly posts short process videos of punching, skiving, edge beveling and stitching, often set to quiet workshop sound.
The channel has about 6,460 subscribers and 11.4 million lifetime views. Its median video reaches about 12,400 views, with most uploads under a minute. Viewers are likely hobbyist leathercrafters and people who buy handmade goods, with an estimated split toward men in their late twenties to forties. These figures are estimates, not platform-reported demographics.
Brands in leather tools, leather goods and outdoor gear may find the channel useful. Sponsored Shorts are priced at about $150 to $250 per video, which works out to roughly $4 to $8 CPM. Paid ads typically run $10 to $30 CPM, so this is a lower-cost option for reaching a niche craft audience.
Written from Luava - Handmade leather wallets and leather goods's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Luava - Handmade leather wallets and leather goods can edit or remove this page at any time.
Questions about Luava
How much does Juuso charge for a sponsored video?
Sponsored Shorts on the Luava channel are estimated at $150 to $250 per video, based on a median of about 12,400 views and a Shorts-heavy format. That works out to roughly $4 to $8 per 1,000 views, below typical paid ad CPMs of $10 to $30.
What does Juuso post about on YouTube?
Juuso posts short process videos showing leather wallets, card holders, journals and knife sheaths being punched, stitched, skived and beveled. The videos are calm and usually under a minute, with occasional limited edition or collaboration reveals.
How do I contact Juuso for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability before reaching out.
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