Maggie (@maggie_mki) is a Toronto-based home baker from Hong Kong who runs the Smilebakehouse cookie business and posts short baking videos. Her channel has about 4,800 subscribers and a median of roughly 1,100 views per video, with most uploads under 90 seconds. Indicative sponsored rate: $150 to $250 per video.
Short baking clips with a Toronto home-bakery story and engaged niche viewers
- Median of about 1,128 views per video across the last 30 uploads
- Roughly 4,810 subscribers and 364 total videos on the channel
- Shorts make up 44% of recent uploads, with 50 uploads in the past year
Brand fit report
Content
- Formats
- short recipe clips, bake-along process videos, business diary clips
- Tone
- warm, cheerful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 90 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Baking and home cooking content with no flagged themes in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 30 / 100
Public rule, same for everyone. How it works.
Recent videos
▶S’more brownie cookie #cookies #baking #chocolatechipcookies · 875 views
▶Chocolate fudge cake #cake #chocolatefudgecake #baking · 2.1k views
▶Raspberry cheesecake cookies #cookies #baking · 1.4k viewsLast three uploads, latest 181 days ago.
Hi , I’m Maggie ! I’m here to inspire you to bake and cook something today …. :) + Owner of a homebased cookie bakery 🍪••••••••••Smilebakehouse•••••••••••🍪 Lifestyle 📍Toronto🇨🇦 from 🇭🇰 ✨ Trust the timing of your life✨ 💌Fine me ♥️Subscribe 🔔✴️ 🩷IG: https://www.instagram.com/maggie_mki ♥️Facebook page 《帶著三個孩子移民Montreal_toronto 》 https://www.facebook.com/montrealwith3kids
About Maggie_mki
Maggie is a home baker based in Toronto who posts short cookie, cake and bread videos on her YouTube channel, along with some Cantonese-language recipes. Her clips usually run about a minute, showing process shots and finished bakes from her Smilebakehouse cookie business. Recent uploads have included chocolate brownie cookies, Nutella-filled bakes and Hong Kong-style bread. The channel has about 4,800 subscribers and a median of roughly 1,100 views per video, so audience estimates here are approximate.
The audience appears to be a mix of English-speaking home bakers and Cantonese-speaking viewers, largely in Canada and Hong Kong. Viewers are likely drawn to practical recipes and small-business stories. The channel has no sponsorship disclosures in its recent videos.
The indicative sponsored rate is $150 to $250 per video, based on median views and a $20 to $35 CPM, which is above the $10 typical for paid ads. Brands selling baking ingredients, kitchen tools or dessert products may find this a reasonable fit.
Written from Maggie_mki's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Maggie_mki can edit or remove this page at any time.
Questions about Maggie_mki
How much does Maggie charge for a sponsored video?
Based on her median views, an indicative sponsored rate is $150 to $250 per video. This is an estimate from view-based pricing, not a confirmed quote, and the final figure depends on the deliverable and usage terms.
What does Maggie post about on YouTube?
Maggie posts short home-baking videos, mostly cookies, cakes and breads, along with some Cantonese-language recipes. Her clips usually run about a minute and cover recipes and bakes from her Smilebakehouse cookie business in Toronto.
How do I contact Maggie for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether her profile is boosted before reaching out.
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