Starbooked

Marina Niyazgulova (@marina_chess), a Russia-based chess coach, runs the Marina_Chess YouTube channel with about 40,400 subscribers and a median of roughly 3,300 views per video. She posts near-daily, mostly mate puzzles and short chess tips, with a 10-year coaching record. Estimated rate: $150 to $250 per video.

Why brands book Marina_Chess

Russian-language chess coach with 40K subscribers and near-daily puzzle content

  • Median of about 3,300 views per video across 1,189 uploads
  • Shorts make up 82% of output, giving frequent placement opportunities
  • Recent livestream clips reach up to 9,751 views, showing audience reach beyond puzzles
Best foronline education and tutoringkids' learning appshobby and game-related products
Watch forMost viewers are Russian-speaking; engagement per view is modest at about 0.9%.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Education30%
Formats
short puzzle clips, tip explainers, livestream game highlights
Tone
instructive, playful
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks abouthow to solve this mate in one or two moveshow often a child should practice chesswhether a coach is worth it for improving rating
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
45%women
55%men
Countries
Russia80%
Kazakhstan5%
Ukraine5%
Other10%
LanguagesRussian 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
online chess education
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description promotes her own SkillChess lessons.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles are chess puzzles and coaching tips with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube40k3.3k37
Instagram–––

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 2 days ago.

♟ Меня зовут Марина Ниязгулова Я Женский международный мастер по шахматам, тренер с опытом более 10 лет и сооснователь онлайн-школы SkillChess. На канале: дебютные ловушки, задачи, разборы, онлайн-игра, турниры и шахматные стримы. 🎓 Онлайн-занятия по шахматам ✅ Индивидуальные уроки Для детей и взрослых, которые хотят повысить уровень, рейтинг, подготовиться к турнирам или заниматься шахматами системно. ✅ Детские мини-группы онлайн Группы 2-4 человека по возрасту и уровню. Подходят детям, которые хотят заниматься шахматами для развития, прогресса, турниров и уверенной игры. На занятиях: ♟
Marina_Chess's own profile description on YouTube

Are you Marina_Chess? Claim or remove this profile.

About Marina_Chess

Marina Niyazgulova runs the Marina_Chess YouTube channel from Russia, where she posts chess puzzles, quick tactical tips, and short coaching explanations. Her channel has about 40,400 subscribers and 1,189 uploads, with most recent output being very short Shorts. According to the channel's own description, she is a Women's International Master and co-founder of the online school SkillChess. Her website describes her as WIM Marina Niyazgulova, FIDE rating 2227, a master of sport since 2018 with more than 5 million YouTube views.

The audience appears to be mostly Russian-speaking adults and parents of young chess players, though this is an estimate from language and content, not measured demographics. Viewers tend to be hobbyists and families looking for chess improvement. Engagement is modest, with median views of about 3,300 per video.

Brands seeking education or hobby exposure to Russian-speaking families should consider her. Estimated sponsored rate is $150 to $250 per video, which at median views works out to a CPM of roughly $20 to $35 per 1,000 views, versus $10 to $30 typical for paid ads. Brands should book her if they want a chess-focused audience and a cost-effective native placement.

Written from Marina_Chess's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Marina_Chess can edit or remove this page at any time.

Questions about Marina_Chess

How much does Marina Niyazgulova charge for a sponsored video?

Based on the channel's median views and short-form content, an estimated sponsored rate is $150 to $250 per video. This is a computed estimate, not a published price, and final terms depend on format and usage rights.

What does Marina Niyazgulova post about on YouTube?

She posts mostly short chess puzzles, mate-in-one and mate-in-two problems, quick tactical tips, and coaching explainers. Her content is in Russian, and recent uploads are almost entirely Shorts under about 15 seconds.

How do I contact Marina Niyazgulova for a brand deal?

Her public channel lists a business email, and the website skillchess.ru provides contact routes. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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