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Marketplace Morning Report

Podcast · www.marketplace.org · US · EN
Hosted by Kimberly Adams

Marketplace Morning Report, hosted by Kimberly Adams, is a daily economic news show from Marketplace covering business, policy and everyday money stories. It publishes about 20 episodes a month, usually around six and a half minutes long. Estimated 20,000 to 80,000 downloads per episode, with a sponsorship rate of roughly $360 to $2,000 per episode.

Why brands sponsor Marketplace Morning Report

Daily economic news for a high-intent, mostly 45-plus audience

  • Daily episodes of about six and a half minutes give a steady, predictable placement schedule.
  • Coverage of healthcare costs, Social Security, grocery prices and housing suits financial and insurance brands.
  • Apple Podcasts shows 937 ratings averaging 4.5 stars, a sign of an established, engaged listener base.
Best forfinancial servicesinsurance and retirement productsawareness campaigns
Watch forPolitical topics run through much of the coverage, so brands should review episode themes before booking.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance45%
News and Politics35%
Healthcare10%
Technology10%
Formats
daily news roundup, reported segment, expert interview
Tone
informative, measured
Language
English
Production
Studio production
Typical length
6 to 7 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 937 Apple ratings points to the 20,000 to 80,000 band, with the show's 2006 listing history and public radio distribution supporting a high-band estimate.
Audience asks aboutHow will economic news affect my moneyWhat are grocery and housing prices doingHow do policy changes affect jobs and healthcare costs
Age
10%18-24
20%25-34
22%35-44
48%45+
Gender
45%women
55%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles cover trade, healthcare and immigration policy, including 'Trump's crackdown on foreign students and workers', with no explicit flags; 'What keeps people gambling' is a business topic.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 0 days.

Get up to speed on the news each morning with our daily radio show and podcast, “Marketplace Morning Report,” hosted by Kimberly Adams. We give you the economy without the anxiety, in the amount of time it takes to brew a cup of coffee. Start your day with us, on air or by downloading our podcast, for context and perspective on the economic news that matters to you.
Marketplace Morning Report's own show description from the podcast feed

Do you make Marketplace Morning Report? Claim or remove this page.

About Marketplace Morning Report

Marketplace Morning Report is a daily economic news podcast from Marketplace, hosted by Kimberly Adams according to the show's description. Episodes cover business, economic policy and consumer issues in about six to seven minutes, published on weekdays. The show's feed and Apple Podcasts listing describe it as an update on economic news that matters to everyday listeners.

The show has 937 Apple Podcasts ratings averaging 4.5 stars, and the Apple listing dates back to 2006. Listener figures are estimates: roughly 20,000 to 80,000 downloads per episode, skewing toward older adults interested in personal finance and public policy. The show shows no sponsor mentions in its recent feed.

Estimated sponsorship rates run about $360 to $2,000 per host-read mid-roll ad, which suits financial, insurance and retirement brands looking for a daily, high-intent audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Marketplace Morning Report can edit or remove this page at any time.

Questions about Marketplace Morning Report

How much does Marketplace Morning Report charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll ad is roughly $360 to $2,000 per episode. Final pricing depends on placement and booking terms.

What is Marketplace Morning Report about?

It is a daily economic news podcast covering business, policy and everyday money topics. Episodes run about six to seven minutes and are published on weekdays.

How do I contact Marketplace Morning Report about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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