Starbooked

Markus van Alphen (@markusvanalphen) is a leadership psychologist based in the Netherlands who posts short videos on psychological safety, observational listening and courageous leadership. His channel has about 1,330 subscribers and a median of 5 views per video, with roughly 50 uploads in the past year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Markus

Leadership psychology audience with high engagement on short clips

  • Engagement rate of 4.0% across recent videos, with comments on most uploads
  • About 50 uploads in the past 365 days, showing steady publishing
  • Median 5 views per video, so reach is small and rates should stay low
Best forB2B leadership trainingHR and employee wellbeing toolscoaching and workshop promotion
Watch forVery small reach; median views are only 5, so sponsorship value is mainly niche credibility.

Brand fit report

Content

Topics, IAB taxonomy
Business55%
Health20%
Education25%
Formats
short talking-head clips with on-screen text, long-form interview conversations, animated text posts
Tone
reflective, instructive
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 1 to 2 minutes for interview clips

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement4.0%
Likes and comments per view on recent videos
Audience asks abouthow to build psychological safety in a teamwhat observational listening meanshow to handle fear and burnout in leadership
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
45%women
55%men
Countries
Netherlands40%
🇺🇸 United States15%
🇬🇧 United Kingdom10%
Other35%
LanguagesEnglish 90%Dutch 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is workplace leadership and wellbeing commentary with no flagged material in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.3k529

Benchmark score: 30 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers0 / 50
Activity Uploads in the last 90 days29 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 25 days ago.

Building Courageous Teams for Sustainable Performance Through Excellent Leadership The Excellent Leader helps leaders replace fear with courage, building psychologically safe, high-performing and sustainable teams through Observational Listening, empathy, and emotional intelligence. Led by leadership psychologist Markus van Alphen, we believe excellent leaders don’t just manage—they inspire. By fostering wellbeing, trust, psychological safety and authenticity, they create cultures where people thrive. Markus' mission: "To make the world better by making people more empathic, more human." W
Markus van Alphen's own profile description on YouTube

Are you Markus van Alphen? Claim or remove this profile.

About Markus van Alphen

Markus van Alphen is a leadership psychologist from the Netherlands who runs a YouTube channel focused on psychological safety, emotional intelligence and observational listening. He posts frequently, roughly 50 videos in the past year, mostly short talking-head clips under a minute and occasional longer interview conversations. Much of the material is framed around the ESGS MicroTed series and the Excellent Leader brand, as described on his channel.

The channel has about 1,330 subscribers and a median of 5 views per video, so its audience is small and specialised. Based on the content, viewers are likely HR professionals, managers and team leads, mostly in their late 20s to 50s, with a substantial Dutch-speaking share. These audience figures are estimates and not platform-verified data.

At roughly $150 to $250 per sponsored video, the rate reflects the low median views; this works out to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands selling leadership training, HR software or workplace wellbeing products who want a focused professional audience should consider him.

Written from Markus van Alphen's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Markus van Alphen can edit or remove this page at any time.

Questions about Markus

How much does Markus van Alphen charge for a sponsored video?

Based on a median of 5 views per video, Markus van Alphen's estimated rate is $150 to $250 per sponsored video. This is an estimate from the rate rule for long-form channels. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Markus van Alphen post about on YouTube?

Markus van Alphen posts short videos on leadership, psychological safety, emotional intelligence and observational listening. He also publishes longer interview conversations with leaders. His content is aimed at managers and HR professionals who want practical leadership insight.

How do I contact Markus van Alphen for a brand deal?

The channel lists a business contact on its About page. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Confirm availability and rates directly before planning a campaign.

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