Starbooked

Masayuki Ito

@masayukiito · JP · EN

Masayuki Ito (@masayukiito) is an independent game developer in Japan who makes shmup and bullet hell games and their soundtracks. His channel has about 2,190 subscribers and a median of roughly 1,700 views per video. He has been inactive since 2024, so his uploads are sporadic. A sponsored integration is estimated at $150 to $250 per video.

Why brands book Masayuki

Reach a niche shmup and bullet hell audience through a dedicated indie developer

  • Median of about 1,736 views per video across 105 uploads
  • Top soundtrack video reached 17,979 views, showing demand for game music
  • Audience is spread across English and Japanese speaking viewers
Best forgame launchesmusic or audio toolsmobile game promotion
Watch forChannel has had no uploads in over two years, so reach is limited and inconsistent.

Brand fit report

Content

Topics, IAB taxonomy
Video game culture70%
Action game30%
Formats
gameplay footage, soundtrack uploads, development updates
Tone
earnest, low-key
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 6 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.1%
Likes and comments per view on recent videos
Audience asks abouthow to get the game on Steam or mobilewhere to stream or buy the soundtrackhow the game's difficulty and bullet patterns work
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan35%
🇺🇸 United States25%
Other40%
LanguagesEnglish 90%Japanese 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Gameplay and soundtrack uploads show stylized shooter combat with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.2k1.7k0
X–––

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 801 days ago.

1-person-team indie game dev. Make shmups/bullet hell and music. 個人ゲーム開発者 2Dシューティング作ってます 音楽も作ってます SoundCloud: https://soundcloud.com/dot_decluster .Decluster / iOS .Decluster Zero / iOS, Android Bullet Hell Monday / 弾幕月曜日 / iOS, Android Bullet Hell Monday Black / 弾幕月曜日黒 / iOS, Android Bullet Hell Monday Finale / 弾幕月曜日終章 / iOS, Android Twitter: https://twitter.com/dot_decluster
Masayuki Ito's own profile description on YouTube

Are you Masayuki Ito? Claim or remove this profile.

About Masayuki Ito

Masayuki Ito runs a YouTube channel documenting his work as a one-person indie game developer in Japan. He publishes gameplay footage, development progress updates, and soundtrack videos for his shmup and bullet hell titles, including the .Decluster and Bullet Hell Monday series. Most uploads are short, typically one to six minutes, and the channel is low-production, shot mostly as screen capture with music.

The channel's viewers are estimated to be mainly shmup and game music fans, with a split between English and Japanese speakers. Demographic figures are estimates based on channel topics, not verified data. The channel has about 2,190 subscribers and a median of roughly 1,700 views per video, and it has gone quiet since 2024.

Brands looking for a niche gaming audience could consider him for a sponsored integration at an estimated $150 to $250 per video. That rate works out to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. This suits small game studios or audio tools that want a focused, enthusiast audience.

Written from Masayuki Ito's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Masayuki Ito can edit or remove this page at any time.

Questions about Masayuki

How much does Masayuki Ito charge for a sponsored video?

An estimated sponsored integration costs $150 to $250 per video, based on a median of about 1,700 views and a CPM of $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Masayuki Ito post about on YouTube?

Masayuki Ito posts gameplay videos, development updates, and original soundtrack uploads for his shmup and bullet hell games. Most videos are short and low-production, and the channel is mostly in English with some Japanese content.

How do I contact Masayuki Ito for a brand deal?

Use the contact details on his Starbooked profile, which unlock for $0.80. Boosted creators can be booked through Starbooked, so check whether his profile is currently boosted before reaching out.

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