Starbooked

MATTI LIFE CHANNEL

@matti-life · JP · JA

MATTI LIFE CHANNEL (@matti-life), run from Japan, makes car culture, Fast & Furious fan content and travel videos. The channel has about 73,600 subscribers and median views near 4,800. Uploads run about once a week, and the rate is roughly $150 to $250 per Shorts video or $150 to $250 per long-form video at current views.

Why brands book MATTI

Japanese car culture audience reached through Fast & Furious fandom

  • Median views around 4,762 per video across 746 uploads
  • Shorts make up 54 percent of recent uploads with 59-second median length
  • Recent West Coast Choppers and Fast & Furious product videos drew 6,000 to 25,000 views
Best forautomotive accessoriesstreetwear and appareltheme park or film-tourism campaigns
Watch forAudience is almost entirely Japanese, and the creator's own brand dominates the product recommendations.

Brand fit report

Content

Topics, IAB taxonomy
Automotive45%
Entertainment30%
Travel15%
Apparel10%
Formats
short vertical clips, long-form reviews, event walkthroughs
Tone
enthusiastic, casual
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 8 to 14 minutes for long-form

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.2%
Likes and comments per view on recent videos
Audience asks abouthow to buy the featured car parts or apparelwhere the film locations and attractions arehow to get a loan or afford a car
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
25%women
75%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
apparel, automotive accessories, fragrance, theme park experiences
Affiliate links
No

No sponsorship disclosures found in the last 50 videos. Several videos promote products sold by the creator's own company On Fleek, such as 'RUNWAY by On Fleek' and the West Coast Choppers classic T-shirt.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers car culture, film tie-ins and travel with no flagged themes; one video discusses a public servant taking out a car loan, which is a finance topic only.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube74k4.8k3
X–––
Instagram–––

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform15 / 20

Recent videos

Last three uploads, latest 3 days ago.

映画の中の世界を、現実で。 MATTI LIFE CHANNELへようこそ。 『ワイルド・スピード(Fast & Furious)』にインスパイアされた カーカルチャー・スーパーカー・リアルな体験を発信。 ・ワイスピカー&スーパーカー紹介 ・愛車コルベットで巡るリアルなドライブ ・映画の世界観を再現した映像・MV さらに── ワイルド・スピードの聖地巡りや、 海外テーマパーク・ホテル・旅行のお得情報も発信。 ただの車チャンネルじゃない。 “体験できるカルチャー”を届ける。 映画のワンシーンのような世界を、 一緒に走ろう。 ※これまでカーイベント「On Fleek」を主催 ▼チャンネル登録はこちら 新作を見逃さないように。 ■On Fleek公式サイト https://www.onfleek.info/ ■Instagram https://www.instagram.com/matti.life ■X(Twitter) https://twitter.com/matti_life ■お問い合わせ matti.life.channel@gmail.com
MATTI LIFE CHANNEL's own profile description on YouTube

Are you MATTI LIFE CHANNEL? Claim or remove this profile.

About MATTI LIFE CHANNEL

MATTI LIFE CHANNEL is a Japanese YouTube channel run by Matti (@matti-life) that centers on Fast & Furious car culture, super cars and drive videos in a Corvette C7. The channel publishes Shorts most days and long-form videos about once a week, covering car reviews, film locations, travel tips and product features tied to the creator's own brand.

The audience is estimated to be mostly Japanese viewers in their twenties and thirties who are interested in cars, street fashion and film fandom. Viewer demographics are estimates based on channel content and language, not platform data.

Brands in automotive accessories, apparel and travel experiences can book a sponsored video from roughly $150 to $250 per video. That works out to about $20 to $35 CPM on long-form median views, compared with the $10 to $30 CPM typical for paid ads.

Written from MATTI LIFE CHANNEL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MATTI LIFE CHANNEL can edit or remove this page at any time.

Questions about MATTI

How much does MATTI LIFE CHANNEL charge for a sponsored video?

Based on current median views of about 4,800 per video, a sponsored integration is estimated at roughly $150 to $250 per video. Final pricing depends on format and deliverables. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does MATTI LIFE CHANNEL post about on YouTube?

The channel posts about Fast & Furious car culture, super cars, drives in a Corvette C7, film locations and attractions in Japan and the US, and product reviews of car gadgets and streetwear. Most recent uploads are Shorts under one minute.

How do I contact MATTI LIFE CHANNEL for a brand deal?

The creator's business contact is listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Reach out with your campaign goal, product and preferred format.

Similar creators

YouTube and other creators in car culture, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
KamilooS@kamiloos · PL
car cultureminecraft pvp4.7k1.6k$150–25042
DriftingLele@driftinglele · DE
driftingcar culture28k194$150–25037
HRE Wheels@hrewheels · US
forged wheelsautomotive manufacturing16k1.5k$150–25029
automotivecomedy35k–$360–125016
Legendaley@legendaley · CA
personal growthmarriage and relationships30k2.1k$150–25015
Hot Wheels TV@hotwheelstv · US
hot wheels collectingdie-cast cars37k2k$150–25014