Starbooked

Maybelline New York DE

@maybellinenewyorkde · DE · DE

Maybelline New York DE (@maybellinenewyorkde) is the official German channel of the Maybelline beauty brand, posting short makeup tutorials, product try-ons and ASMR clips in German. It has about 81,000 subscribers and a median of roughly 3,000 views, with outliers above 2 million. An integration is estimated at $150 to $250 per video, but this is a brand account.

Why brands book Maybelline

Official Maybelline Germany channel with polished makeup Shorts and occasional viral reach

  • About 81,000 subscribers and 88% Shorts, with a median of only 3,000 views per video.
  • Outlier videos reached 910,000, 1.7 million and 2.3 million views in 2026.
  • Around 30 uploads in the past year, in clean, high-production German beauty content.
Best forbeauty retail partnershipsmakeup tool brandsGerman-language beauty campaigns
Watch forThis is a corporate brand channel, not an independent creator, and views are driven by a few outliers.

Brand fit report

Content

Topics, IAB taxonomy
Style & Fashion90%
Personal Care10%
Formats
short makeup tutorials, product try-on Shorts, ASMR clips
Tone
polished, friendly
Language
German
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds

Audience

Commercial intent85/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.1%
Likes and comments per view on recent videos
Audience asks aboutwhich shade or product was usedhow to apply a makeup lookwhere to buy new releases
Age
40%18-24
35%25-34
15%35-44
10%45+
Gender
88%women
12%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria10%
🇨🇭 Switzerland5%
LanguagesGerman 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Maybelline New York
Categories promoted
makeup, skincare
Affiliate links
No

Videos such as "Makeup kostenlos virtuell testen mit dem Virtual Try On von Maybelline" promote the brand's own products, not third-party sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles like "Glowy Summer Make-up Tutorial" and "Lippenstift Arten" are beauty tutorials with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube81k3.1k4

Benchmark score: 25 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform16 / 20

Recent videos

Last three uploads, latest 35 days ago.

Willkommen auf dem offiziellen YouTube-Kanal von Maybelline New York Deutschland – der Top-Adresse für Make-up, Beauty-Trends und Inspiration! Ob Anfänger oder Profi: Entdecke mit uns die Geheimnisse perfekter langer Wimpern mit unseren Maybelline Mascaras, finde den idealen Concealer für deinen Teint und experimentiere mit angesagten Lippenstiftfarben. Dich erwarten inspirierende Tutorials, Step-by-Step-Anleitungen, die neusten Maybelline Make-up Produkte von Eyeliner bis Lippenstift und Einblicke hinter die Kulissen. Teile deine Looks, tausche dich mit der Maybelline Community aus und lass d
Maybelline New York DE's own profile description on YouTube

Are you Maybelline New York DE? Claim or remove this profile.

About Maybelline New York DE

Maybelline New York DE (@maybellinenewyorkde) is the official German YouTube channel of the Maybelline beauty brand, run from Germany. It posts mostly Shorts of under a minute: makeup tutorials, product try-ons, trend looks and ASMR clips, often featuring German beauty creators. The channel has about 81,000 subscribers, around 30 uploads in the past year and a median of roughly 3,000 views, though a few videos passed 900,000 and 2 million views.

Viewers are likely German-speaking beauty fans. These audience figures are estimates. The channel promotes only Maybelline's own products, so no third-party sponsors were found.

A sponsored integration is estimated at $150 to $250 per video under the Shorts rate and minimum price. CPM is therefore $20 to $35 per 1,000 views, compared with $10 to $30 typical for paid ads. Because this is a corporate channel, it is not a typical micro-creator booking, and brands should confirm with L'Oréal Deutschland whether outside placements are possible at all.

Written from Maybelline New York DE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Maybelline New York DE can edit or remove this page at any time.

Questions about Maybelline

How much does Maybelline New York DE charge for a sponsored video?

Starbooked estimates $150 to $250 per video from a median of about 3,000 views, mostly Shorts. As a corporate brand channel, it may not accept outside sponsorships at all.

What does Maybelline New York DE post about on YouTube?

The channel posts German-language makeup tutorials, product try-ons, trend looks and ASMR clips for Maybelline products. Most videos are Shorts of 20 to 60 seconds.

How do I contact Maybelline New York DE for a brand deal?

The channel lists a general company email and an imprint. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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