Starbooked

Mayra Sigwalt (@mayrasigwalt), a Brazilian book creator known as May, runs a Portuguese-language channel with about 55,600 subscribers and median views near 1,500 per video. She posts roughly 3 videos a month, mostly book reviews and Indigenous literature and culture. Sponsored integrations are estimated at $20 to $35 per 1,000 median views, or about $30 to $50 per video.

Why brands book Mayra

Engaged Brazilian reading audience with strong trust in book recommendations

  • About 55,600 subscribers and 2.0 million lifetime views across 403 videos
  • Median views near 1,500, with a 10% engagement rate well above typical channels
  • Likes-to-view rate near 9.5%, signaling an active, loyal viewer base
Best forbook publisher launchesreading apps and subscription servicescultural and educational campaigns
Watch forViews are modest and her uploads are infrequent, about 31 per year, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Movies10%
Society20%
Formats
talking-head book reviews, topic essays, book recommendation lists
Tone
thoughtful, conversational
Language
Portuguese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 3 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement10.0%
Likes and comments per view on recent videos
Audience asks aboutwhich indigenous books to read firstwhat a specific novel or series is abouthow to represent indigenous peoples accurately in media
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
65%women
35%men
Countries
🇧🇷 Brazil90%
🇵🇹 Portugal3%
🇺🇸 United States2%
LanguagesPortuguese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
books, publishing
Affiliate links
Yes

Video descriptions link to Amazon book affiliate links and a Catarse crowdfunding page, but no sponsorship disclosures found in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles such as 'O que Vitor Martins realmente pensa de Quinze Dias' and 'Perpetuando esteriótipos sobre povos indígenas' discuss social and historical topics, including discrimination, without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube56k1.5k1

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest 29 days ago.

Olá, meu nome é Mayra (pode me chamar de May) e desde que me conheço por gente gosto de ler. Apesar da solidão fazer parte de ser um leitor, acredito que a experiência de se ler um livro e mergulhar num universo desconhecido, pode ser enriquecida quando se divide com alguém. Meu objetivo aqui é apenas este: encontrar pessoas que gostam de livros tanto quanto eu e topam conversar sobre isso, mesmo que nossas opiniões nem sempre combinem. ;) Hi, my name is Mayra (but you can call me May) and since I was very little I fell in love with reading. Although being a reader is a very lonely habit, I b
Mayra Sigwalt 's own profile description on YouTube

Are you Mayra Sigwalt ? Claim or remove this profile.

About Mayra Sigwalt

Mayra Sigwalt, known as May, is a Brazilian book creator who runs a Portuguese-language YouTube channel focused on reading. Her videos include book reviews, recommendation lists and essays on Indigenous literature, culture and representation, and she also covers film and books in dialogue with cinema. The channel has about 55,600 subscribers and roughly 2 million lifetime views, with median views near 1,500 per video and about 31 uploads in the past year. Her website's public details name her as an author and content creator, and she publishes her own book titles that are promoted in her videos.

Her audience is estimated to be mostly Brazilian readers in their twenties and thirties, with a majority of women viewers. Engagement is strong for a channel of this size, with a 10 percent engagement rate and frequent comments on recommendations. Sponsored work has not been seen in recent uploads, which makes her recommendations feel more independent.

Brands in publishing, reading platforms and cultural programming should book her. Based on a $20 to $35 per 1,000 median views rate, a sponsored video would cost roughly $30 to $50, which is a low-cost option compared with paid ads at a typical $10 to $30 CPM for reach.

Written from Mayra Sigwalt 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mayra Sigwalt can edit or remove this page at any time.

Questions about Mayra

How much does Mayra Sigwalt charge for a sponsored video?

Based on a rate of $20 to $35 per 1,000 median views and a median of about 1,500 views, a sponsored video is estimated at roughly $30 to $50. The final price depends on the format and the scope of the brief.

What does Mayra Sigwalt post about on YouTube?

She posts Portuguese-language book reviews, reading recommendations and essays on Indigenous literature and culture. Her videos also cover films and reading-related topics, with short format clips and longer discussion pieces.

How do I contact Mayra Sigwalt for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether her profile is boosted before reaching out.

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