METRO Houston
METRO Houston (@metrohouston) is the YouTube channel of the Metropolitan Transit Authority of Harris County, Texas, based in the United States. It posts short transit explainers, employee stories and service updates to about 4,160 subscribers, with a median of 338 views per video. It uploads roughly once a week, and its rate is $4 to $8 per 1,000 median views for Shorts-heavy posts.
A public transit channel reaching Houston riders, with no sponsored content to date
- Median of 338 views per video across 647 uploads since 2008
- 54% of recent uploads are Shorts under 60 seconds on average
- Zero sponsored integrations in the last 50 videos, so the audience is not trained to skip ads
Brand fit report
Content
- Formats
- short explainer videos, employee profile stories, service and event announcements
- Tone
- informative, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is public-agency transit information; the 'METRO Bus Operator Jumps Into Action After Witnessing Pedestrian Accident' title is a safety story with no graphic content indicated.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 20 / 100
Public rule, same for everyone. How it works.
Recent videos
▶METRO Expands Perforated Shelters Across Service Area · 169 views
▶METRO Bus Operator Jumps Into Action After Witnessing Pedest · 117 views
▶Take the Stress Out of Your Commute with METRO Vanpool · 68 viewsLast three uploads, latest today.
METRO is the Metropolitan Transit Authority of Harris County, Texas – serving the Houston region with safe, clean, reliable, and accessible public transportation services. For more information, including fares, schedules, maps and how to ride – please visit: https://www.RideMETRO.org You can also subscribe to receive service alerts for the route(s) of your choice. Subscribe here: https://www.RideMETRO.org/GetAlerts If you have questions or need additional information, call or text METRO Customer Service at 713-635-4000. You can also call or text METRO Police at 713-224-COPS (2677). In an em
About METRO Houston
METRO Houston is the official YouTube channel of the Metropolitan Transit Authority of Harris County, Texas, which runs bus, rail, vanpool and on-demand transit across the Greater Houston region. The channel posts short explainers on how to ride, how to read a schedule and how to use the RideMETRO app, alongside employee profile stories, service changes and event tie-ins such as World Cup 2026 coverage. Its 4,160 subscribers and median of 338 views per video suggest an audience made up mostly of current and prospective riders in the Houston area, though this is an estimate.
The channel uploads roughly once a week, with the bulk of recent output in short vertical videos. No sponsored content has been detected in the last 50 videos. Because the publisher is a public agency, a brand deal would be unusual, and any arrangement would need to fit public procurement and ethics rules.
Brands with a commuter, mobility or Houston-focused message may find the channel useful for reaching local riders. At the rate rule of $4 to $8 per 1,000 median views for Shorts-heavy channels, a single integration would cost roughly $150 to $250 at this view level, which compares with a typical paid ad CPM of $10 to $30.
Written from METRO Houston's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. METRO Houston can edit or remove this page at any time.
Questions about METRO
How much does METRO Houston charge for a sponsored video?
Based on its median of 338 views and a Shorts-heavy catalog, the estimated rate is $150 to $250 per video. The channel has no sponsored history, and a government agency may not be able to accept paid integrations at all.
What does METRO Houston post about on YouTube?
The channel posts short explainers on riding Houston METRO bus and rail, reading schedules, using the RideMETRO app and vanpool options. It also shares employee stories and World Cup 2026 transit coverage.
How do I contact METRO Houston for a brand deal?
Contact details unlock on Starbooked for $0.80. This channel is not a boosted creator, so it cannot be booked through Starbooked, and you should expect public procurement rules to apply to any proposal.
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