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Urban Caffeine

@urbancaffeine · US · EN

Urban Caffeine (@urbancaffeine) is a US-based YouTube channel about New York City, its transit, neighborhoods and urban design. With about 52,600 subscribers and a median of roughly 8,300 views per video, it posts long-form videos and Shorts, though uploads have paused since early 2024. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Urban

Reach New York travel and urbanism viewers through a sponsor-friendly city channel.

  • Median of about 8,300 views per video, with a top video at 95,068 views.
  • Sponsored Holafly read drove a 5% discount code tied to a travel product.
  • Long-form videos average about 8 to 12 minutes, suited to native integrations.
Best fortravel servicestransit or mobility appsNYC-focused local brands
Watch forNo uploads in the last 365 days, so recent activity is unclear before booking.

Brand fit report

Content

Topics, IAB taxonomy
Travel45%
Society35%
Business and Finance10%
Hobbies and Interests10%
Formats
long-form city walkthroughs, transit vlogs, short explainers
Tone
curious, analytical
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
8 to 12 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement2.7%
Likes and comments per view on recent videos
Audience asks aboutwhich NYC neighborhoods or sights are worth visitinghow the subway and ferries work and what they costhow to get around NYC cheaply
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
45%women
55%men
Countries
🇺🇸 United States70%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

12%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
Curiosity StreamHolafly
Categories promoted
streaming video, travel eSIM, merchandise
Affiliate links
Yes

Sponsor read for Holafly appears in the description of 'Belvedere Castle in Central Park' with a 5% discount code.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Transit and urbanism commentary includes occasional policy opinions, such as 'Ditch the Highway!' mug content, but no explicit material was found.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube53k8.3k0

Benchmark score: 30 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers20 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest 931 days ago.

Have you ever looked at New York City from a user experience standpoint?👀 How do you learn to be comfortable in a city with a density of 27,000 people per square mile?👥 How come the best transit system in the country is actually not that good?🚇 These are the types of questions I prod on this channel. Make sure to subscribe!🍿 Interested in supporting Urban Caffeine? PayPal → paypal.me/UrbanCaffeineStudio Venmo → venmo.com/u/UrbanCaffeine General contact → info@urbancaffeine.com
Urban Caffeine's own profile description on YouTube

Are you Urban Caffeine? Claim or remove this profile.

About Urban Caffeine

Urban Caffeine is a YouTube channel that examines New York City through urban design, public transit and neighborhood guides. The channel publishes long-form videos of about 8 to 12 minutes, along with Shorts that explain city facts. Its most recent uploads date from early 2024, and its 'Transit Vlogmas' series covers the city's transit options in detail.

Audience estimates suggest a mostly English-speaking, US-based viewer base interested in travel, city living and transportation policy. Viewers likely include tourists planning trips, residents curious about their city and urbanism enthusiasts. These figures are estimates, not verified platform analytics.

Brand work so far includes a Holafly eSIM read and a Curiosity Stream mention. At an estimated $150 to $250 per sponsored video, the channel's cost per thousand views works out to roughly $20 to $35 CPM, which is well above typical paid-ad CPMs of $10 to $30. Travel and transit brands looking for an engaged NYC audience should consider booking this creator.

Written from Urban Caffeine's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Urban Caffeine can edit or remove this page at any time.

Questions about Urban

How much does Urban Caffeine charge for a sponsored video?

Urban Caffeine's estimated rate is $150 to $250 per sponsored video, based on a median of about 8,300 views and a CPM of $20 to $35. Rates are not published by the creator, so confirm the current price before booking.

What does Urban Caffeine post about on YouTube?

Urban Caffeine posts about New York City, including neighborhood guides, subway and ferry explainers, things to do in the city and urbanism commentary. Its longer videos run about 8 to 12 minutes, and it also publishes short city facts.

How do I contact Urban Caffeine for a brand deal?

Contact details are available on the channel, including a general contact email. Unlock the full contact details on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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