Micchan (@micchan_resi) is a Japanese lifestyle vlogger covering fashion lookbooks, fragrances, shopping hauls, travel and diet vlogs in Japanese. The channel has about 36,000 subscribers and a median of roughly 11,000 views, but only two uploads in the past year. A sponsored video is estimated at $220 to $380. Business inquiries go through the Carry On agency.
Japanese fashion and fragrance vlogger with proven paid integrations and engaged viewers
- Median 11,000 views per video and a 2.2% engagement rate on about 36,000 subscribers.
- Past sponsors include LiberNovo, Coloria and Squarespace, with coupon codes in descriptions.
- Fragrance and lookbook videos have reached 44,000 to 105,000 views, with Shorts above 300,000.
Brand fit report
Content
- Formats
- vlogs, lookbooks, product roundups
- Tone
- casual, upbeat
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 10 minutes
Audience
Commercial
- Brands seen
- LiberNovoColoriaSquarespaceSHELBRU
- Categories promoted
- office furniture, fragrance subscription, website builder, crowdfunding
- Affiliate links
- Yes
The fragrance video "【香水紹介!!】…9選!!" is marked 提供：カラリア 香りの定期便 #PR with a coupon code, and other videos carry Amazon affiliate links.
Suitability GARM Brand Safety Floor + Suitability
One older Short, "ヤリ○チン大学生のドレミの歌＃２", uses sexual humor in its title; the rest of the catalog is lifestyle content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
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レジスタンスの水島です！ 日常のことをあげます！ - SNS - インスタ👉https://www.instagram.com/micchan_resi/ ツイッター👉https://twitter.com/micchan_resi お仕事のご依頼はこちらにお願いします！ https://carry0n.co.jp/contact/
About レジスタンスのみっちゃんねる
Micchan (@micchan_resi) is a Japan-based YouTube creator who posts Japanese-language lifestyle vlogs. Content covers fashion lookbooks, fragrance roundups, shopping hauls, travel and a diet challenge series. The channel has about 36,000 subscribers and a median of roughly 11,000 views, with a few Shorts above 200,000. Uploads have slowed to about two in the past year.
Viewers are likely Japanese men and women interested in fashion, grooming and everyday lifestyle. These audience figures are estimates. Past sponsors named in video descriptions include LiberNovo, Coloria, Squarespace and SHELBRU, and some videos carry Amazon affiliate links. The linked website is the contact page of Carry On, a talent agency, so brand inquiries appear to run through them.
A sponsored integration is estimated at $220 to $380 per video. CPM is therefore $20 to $35 per 1,000 views, compared with $10 to $30 typical for paid ads. The channel suits fragrance, apparel, desk and subscription brands targeting Japanese consumers.
Written from レジスタンスのみっちゃんねる's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. レジスタンスのみっちゃんねる can edit or remove this page at any time.
Questions about レジスタンスのみっちゃんねる
How much does Micchan charge for a sponsored video?
Starbooked estimates $220 to $380 per sponsored video, based on a median of about 11,000 views. Final pricing is set by the creator or their agency and may differ.
What does Micchan post about on YouTube?
Micchan posts Japanese-language vlogs on fashion lookbooks, fragrance picks, shopping hauls, travel and diet progress. Most long videos run 8 to 10 minutes, with a few older Shorts.
How do I contact Micchan for a brand deal?
The channel points business requests to the Carry On agency contact form. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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