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Michigan Insider

Podcast · 247sports.com/college/michigan · US · EN
Hosted by Sam Webb, Ira Weintraub

Michigan Insider, from Cumulus Media Ann Arbor, is a sports talk show hosted by Sam Webb and Ira Weintraub covering Michigan Wolverines football, recruiting and college sports. It runs 20 episodes in the feed with near-daily updates and a median length of about 13 minutes per segment. Estimated downloads per episode are 20,000 to 50,000, with a rate range of $360 to $1,250 per mid-roll read.

Why brands sponsor Michigan Insider

Daily Michigan football audience with a loyal, well-rated sports talk following

  • 876 Apple ratings averaging 4.3 stars indicate an engaged listener base
  • Daily episodes during the football season keep the show in front of fans every week
  • Segments run long enough for substantial host-read placements
Best forregional automotive and dealershipssports apparel and fan merchandiselocal services in Michigan
Watch forDownload estimates are inferred from ratings and no sponsor history is visible in the feed.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
News20%
Business10%
Formats
co-hosted banter, interview, segmented show
Tone
analytical, energetic
Language
English
Production
Clean, edited audio
Typical length
7 to 25 minutes per segment

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–50k
Estimated, confidence 60%: 876 Apple ratings for a show listed since 2015 (shifted from the 5,000 to 25,000 and 20,000 to 80,000 bands on the ratings count, daily cadence, 100 episodes, Cumulus network hosting and a 9 popularity score).
Audience asks aboutWhat did the Michigan coaches say about the upcoming game?Who are the key players to watch this week?What do the recruiting and transfer updates mean for the roster?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
30%women
70%men
Countries
🇺🇸 United States95%
🇨🇦 Canada2%
🇬🇧 United Kingdom1%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Explicit flag is 0 and titles cover football preparation, recruiting and roster news with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago.

Listen to Sam Webb and Ira Weintraub Monday through Friday from 6-10am on The Big 1050 WTKA or at TheBig1050.com .
Michigan Insider's own show description from the podcast feed

Do you make Michigan Insider? Claim or remove this page.

About Michigan Insider

Michigan Insider is a sports talk podcast produced by Cumulus Media Ann Arbor and hosted by Sam Webb and Ira Weintraub, drawn from The Big 1050 WTKA. The show covers Michigan Wolverines football, recruiting, transfers and game previews, with episodes posted nearly every day and segments typically running about 13 minutes, according to the feed and Apple Podcasts.

The show holds 876 ratings on Apple Podcasts with an average of 4.3 stars, and the feed lists 100 episodes. Its audience is estimated, not published, at 20,000 to 50,000 downloads per episode, skewing male and concentrated in Michigan and the Midwest, with the largest share of listeners aged 25 to 44.

No sponsors appear in the feed. A host-read mid-roll is estimated at $360 to $1,250 per episode, which suits Michigan-area advertisers and sports merchandise brands seeking a football-focused audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Michigan Insider can edit or remove this page at any time.

Questions about Michigan Insider

How much does Michigan Insider charge for a podcast sponsorship?

Estimated host-read mid-roll rates are $360 to $1,250 per episode, based on an estimated 20,000 to 50,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the show's rate card and placement.

What is Michigan Insider about?

Michigan Insider is a daily sports talk podcast about Michigan Wolverines football, recruiting and transfers. Hosts Sam Webb and Ira Weintraub discuss game previews, coaching comments and roster news from The Big 1050 WTKA.

How do I contact Michigan Insider about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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