Middle Kids (@middlekids) is an Australian independent indie-pop band whose official YouTube channel has about 18,800 subscribers and a median of roughly 3,300 views per video. It posts music videos, lyric videos, audio uploads and short clips, with about one upload a year recently. Sponsored integrations are estimated at $150 to $250 per video.
Indie band with 18,800 subscribers and a 114,000-view music video
- Median of about 3,300 views per video across 76 uploads
- Top music video 'Terrible News' reached 114,349 views
- Shorts draw 60% of uploads, with a clip format for teasers
Brand fit report
Content
- Formats
- official music videos, audio uploads, vertical teaser shorts
- Tone
- moody, atmospheric
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for shorts, 2 to 4 minutes for music videos
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Terrible News' and 'Bend' are music videos with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 26 / 100
Public rule, same for everyone. How it works.
Recent videos
▶re-emerging and reworking old mk songs · 1.7k views
▶Middle Kids - Highlands (Official Lyric Video) · 7.2k views
▶Middle Kids - The Blessings (Official Music Video) · 31k viewsLast three uploads, latest 316 days ago.
Official channel for Middle Kids. Follow: Website: https://www.middlekidsmusic.com/ Instagram: https://www.instagram.com/middlekidsmusic/ TikTok: https://www.tiktok.com/@middlekids.music Facebook: https://www.facebook.com/middlekidsmusic Twitter: https://twitter.com/middlekidsmusic Mailing List: https://laylo.com/middlekidsmusic
About Middle Kids
Middle Kids is an Australian independent indie-pop band. Its official YouTube channel posts music videos, lyric videos, audio uploads and short clips, mostly tied to album and single releases. Recent uploads have slowed, with one video in the past year, so the channel is most active around new music.
The channel has about 18,800 subscribers and roughly 12 million total views. Viewers are estimated to be mostly adults in their 20s and 30s, based in Australia, the United States and the United Kingdom. Median views are around 3,300 per video. The website and music video credits describe the band's record label and release schedule, not sponsorships.
Brands in music, live events or youth lifestyle categories could book the channel for release promotion. At an estimated $150 to $250 per video, the implied CPM is about $20 to $35 per 1,000 views, compared with $10 to $30 typical for paid ads.
Written from Middle Kids's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Middle Kids can edit or remove this page at any time.
Questions about Middle
How much does Middle Kids charge for a sponsored video?
Middle Kids is estimated at $150 to $250 per sponsored video, based on a median of about 3,300 views per long-form video. The rate is an estimate from public metrics, not a published price. Contact details unlock on Starbooked for $0.80.
What does Middle Kids post about on YouTube?
Middle Kids posts official music videos, lyric videos, audio uploads and short clips for its indie-pop songs. Most uploads tie to the band's album and single releases. Recent uploads have been infrequent.
How do I contact Middle Kids for a brand deal?
Contact details for Middle Kids unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
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