Midwest Charm (@midwestcharm10) is a DIY, thrifting and upcycling channel run from Hinckley, Minnesota, United States. The creator makes furniture makeovers, farmhouse-style home decor and thrift flips, with about 2,950 subscribers and a median of roughly 510 views per video. Uploads arrive about once a week, and the channel carries a rate of about $150 to $250 per sponsored video.
Upcycling audience that buys and builds with paint, decor and furniture supplies
- Median of about 510 views per video on a channel of roughly 2,950 subscribers
- About 14 uploads in the last 90 days, a steady weekly rhythm
- Recent long projects reach 1,000 to 1,500 views, with 80 to 145 likes on the best performers
Brand fit report
Content
- Formats
- long-form project tutorials, short clips, live auction raid recordings
- Tone
- friendly, relaxed
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 12 minutes for projects, under 60 seconds for Shorts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- paint, home decor, resale marketplaces
- Affiliate links
- Yes
The description links a Whatnot invite with a $15 credit offer, and the last 30 videos include several Whatnot raid train recordings; no paid sponsorship disclosures were found.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content appears in the last 30 video titles or descriptions; the content is domestic crafts and furniture projects.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Rusty. Crusty. Roached. · 1.2k views
▶Checking those items off my list. This is where I take my pi · 158 views
▶First cup of coffee. Let's tackle that list · 388 viewsLast three uploads, latest 4 days ago.
DIY, thrifting & upcycling mom Videos go up on Tuesdays & Fridays. Thanks for watching. Please like, subscribe and share if you like this kind of content. Also, follow me on my other platforms to see more day to day projects and more pics of pieces. https://www.midwestcharm.co https://www.instagram.com/Sondragrandy https://facebook.com/midwestcharm10 Visit us at: 305 1/2 Old Highway 61 South Hinckley MN 55037
About Midwest Charm
Midwest Charm is a DIY, thrifting and upcycling channel run by a creator based in Hinckley, Minnesota. The videos cover furniture makeovers, farmhouse-style decor, thrift flips and projects built from salvage, often using milk paint and other craft materials. Uploads come about once a week, with long tutorials alongside short clips and recordings of live auction raids on Whatnot.
The channel holds roughly 2,950 subscribers and a median of about 510 views per video. Audience estimates suggest an American, female-leaning viewership of home decor and upcycling hobbyists; these figures are estimates from the channel's public data rather than verified analytics. A link to a Whatnot invite with a $15 credit suggests an affiliate relationship, and no paid sponsorships appear in the last 30 videos.
Brands in paint, home decor or craft supplies that want to reach hands-on upcycling viewers could consider this channel. At $150 to $250 per video, the rate works out to roughly $20 to $35 CPM against median views, which is higher than the $10 to $30 CPM typical of paid ads.
Written from Midwest Charm's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Midwest Charm can edit or remove this page at any time.
Questions about Midwest
How much does Midwest Charm charge for a sponsored video?
Midwest Charm's estimated rate is $150 to $250 per sponsored video, based on a median of about 510 views and long-form pricing. Actual pricing may differ, and the rate should be confirmed directly with the creator before a campaign is planned.
What does Midwest Charm post about on YouTube?
Midwest Charm posts DIY, thrifting and upcycling content, including furniture makeovers, farmhouse-style decor, thrift flips and projects made from salvage materials. The channel also shares recordings of live Whatnot auction raids.
How do I contact Midwest Charm for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so you can check whether this channel is available for a campaign there.
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