Becky Truda (@minimalease), a US-based creator, makes minimalism, decluttering and home organizing videos with around 63,200 subscribers and about 19,200 median views per video. She uploads roughly once a week, with a sponsored integration typically priced at $300 to $700 per video. Her channel also points viewers to a new channel she plans to launch.
Home organization creator with 19,000 median views and steady weekly uploads
- Median of 19,247 views per long-form video across the last 30 uploads
- Recent sponsored videos with Quince, Monarch and Organic Basics show brands already convert with this audience
- Upload pace of about 50 videos in the last 365 days keeps brand placements frequent
Brand fit report
Content
- Formats
- long-form home tour and organizing walkthroughs, listicles of items to stop buying or let go of, wardrobe audits and try-on videos, short-form decluttering clips
- Tone
- calm, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 13 to 20 minutes
Audience
Commercial
- Brands seen
- StasisBiologicaQuinceMonarchHersOrganic BasicsECOVACSHSNZocdocRocket MoneyCity BeautyLumiUltima ReplenisherGrüns
- Categories promoted
- personal finance apps, wardrobe and apparel, home appliances, health and wellness, supplements and nutrition, beauty, shopping platform
- Affiliate links
- Yes
Recent video 'Don't Buy These 15 Things | My Biggest Shopping Regrets' carries a Quince sponsorship disclosure, and affiliate links to Amazon appear in descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No profanity, adult, drug or violent themes were flagged in the recent titles and descriptions; content centers on home organization and wardrobes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 63k | 19k | 13 |
Benchmark score: 64 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Biggest Organizing Mistakes I See In Every Home · 15k views
▶Organize Your ENTIRE Home in 30 Minutes | 7 Day Reset! · 18k views
▶Don't Buy These 15 Things | My Biggest Shopping Regrets · 26k viewsLast three uploads, latest 5 days ago.
➡️JOIN THE NEW CHANNEL https://www.youtube.com/@BeckyTruda biz inquiries: becky@honestinfluence.io
About Minimal Ease
Becky Truda, known on YouTube as Minimal Ease (@minimalease), makes videos about minimalism, decluttering, home organizing and capsule wardrobes. Her long-form videos usually run 13 to 20 minutes and combine room resets, shopping regrets and wardrobe audits with a calm, practical tone. The channel has about 63,200 subscribers and roughly 375 videos, with a median of about 19,200 views per video.
Based on titles and comments context, the audience is estimated to be mostly women in the United States, many in their 30s and 40s, who are interested in simple living, budget-conscious home resets and closet edits. These are estimates, not platform-verified data. The channel runs native sponsorships from brands in personal finance, apparel, home appliances and wellness, with sponsored content around 14 percent of recent uploads.
At $300 to $700 per sponsored video, the cost is roughly $20 to $35 per 1,000 median views, which is comparable to or above typical paid ad CPMs of $10 to $30. Brands in organization, wardrobe and personal finance should consider booking her for integrations that fit her home reset format.
Written from Minimal Ease's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Minimal Ease can edit or remove this page at any time.
Questions about Minimal
How much does Becky Truda charge for a sponsored video?
Based on the channel's median long-form views, a sponsored integration is estimated at $300 to $700 per video. Rates are estimates derived from view counts and are not confirmed by the creator.
What does Becky Truda post about on YouTube?
Becky Truda's Minimal Ease channel focuses on minimalism, decluttering, home organizing, and capsule wardrobes. Videos include room resets, shopping regret lists, and honest wardrobe audits, mostly 13 to 20 minutes long.
How do I contact Becky Truda for a brand deal?
A business inquiry email is listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.
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