Minimal Mimi (@minimalmimi), a German creator based in Berlin, makes long-form videos on minimalism, sustainability and mindfulness. The channel has about 39,300 subscribers and a median of roughly 13,700 views per video, with around two uploads a month. Sponsored integrations are quoted at $280 to $480 per video.
German minimalism audience with strong engagement on sustainable fashion and home goods
- Median of about 13,700 views per video across 30 recent uploads
- Engagement rate of 5.1 percent, with 4.6 percent likes and 0.5 percent comments
- Existing sponsor history with two sustainable and personal care brands
Brand fit report
Content
- Formats
- personal vlog, room tour, haul and wardrobe update, tips list
- Tone
- calm, reflective
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 17 minutes
Audience
Commercial
- Brands seen
- Armed AngelsThe Female Company
- Categories promoted
- sustainable fashion, women's apparel, personal care
- Affiliate links
- Yes
Recent videos carry discount codes and tracked links for Armed Angels and The Female Company, with a disclosure reading 'Unbezahlte Werbung' on 'Minimalismus im Bad und was nicht für mich funktioniert hat'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers household routines, wardrobes and personal reflections with no flagged material in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 39k | 14k | 6 |
Benchmark score: 57 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Minimalistisch durch den Herbst: Was ich loslasse, repariere · 20k views
▶Meine liebsten Minimalismus Putz-Hacks im Haushalt · 21k views
▶Meine Notvorräte als Minimalistin · 119k viewsLast three uploads, latest 12 days ago.
Willkommen auf meinem Kanal! Ich bin Mimi und hier dreht sich alles um Minimalismus, Nachhaltigkeit und Achtsamkeit. Kontakt: minimalmimi.yt@gmail.com Impressum Inhaber: Ekaterina Polyakova Kuglerstraße 71 10439 Berlin Deutschland Telefon: 0176 54989502 Mail: minimalmimi.yt@gmail.com Umsatzsteuer-Identifikationsnummer: DE323720450 Kleinunternehmer gemäß § 19 UStG Verantwortlich gemäß § 55 RStV: Ekaterina Polyakova Kuglerstraße 71 10439 Berlin
About Minimal Mimi
Minimal Mimi is a German YouTube channel run by Ekaterina Polyakova, who posts as Mimi, based in Berlin. The channel publishes long-form videos on minimalism, sustainability, mindful living, capsule wardrobes, room tours and household routines, usually about two uploads per month. Most of the content is filmed in a personal vlog style, with the creator on camera, and runs between 8 and 17 minutes.
The channel has around 39,300 subscribers and a median of about 13,700 views per video, with a 5.1 percent engagement rate. The audience is estimated to be mostly German speaking, with women making up the large majority and a core age range of 25 to 44. These figures are estimates derived from channel data rather than verified analytics.
Brands booking Minimal Mimi tend to be sustainable fashion, home and personal care companies. Sponsored integrations are priced at roughly $280 to $480 per video, which implies a CPM of $20 to $35 per 1,000 median views, compared with the typical $10 to $30 CPM for paid ads.
Written from Minimal Mimi's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Minimal Mimi can edit or remove this page at any time.
Questions about Minimal
How much does Minimal Mimi charge for a sponsored video?
Sponsored integrations for Minimal Mimi are estimated at $280 to $480 per video, based on a median of about 13,700 views and a CPM of $20 to $35 per 1,000 views. Final pricing depends on the scope of the integration and the usage rights requested.
What does Minimal Mimi post about on YouTube?
Minimal Mimi posts long-form videos on minimalism, sustainable living, mindful habits, capsule wardrobes, room tours and household routines. Most videos are personal vlogs in German, with the creator on camera and runs between 8 and 17 minutes.
How do I contact Minimal Mimi for a brand deal?
Contact details for Minimal Mimi unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and receive a rate response without leaving the platform.
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