Starbooked

MINI_Russia

@minitvrussia · RU · RU

MINI Russia (@minitvrussia) is the official Russian YouTube channel of the MINI car brand, based in Russia. It posts model launches, commercials and short brand clips in Russian. The channel has about 6,250 subscribers and a median of 543 views per video, with no uploads in the past year. The rate range is $150 to $250 per video, and the channel is best read as a brand archive rather than an active creator channel.

Why brands book MINI_Russia

Official MINI Russia channel, a direct line to car-brand audiences

  • Median of 543 views per video, with a 1.07 million view outlier on a 2021 spot
  • Shorts make up 63% of uploads, so vertical formats are the main output
  • Uploads stopped in late 2021, so activity is limited and needs confirmation
Best forautomotive launchesbrand awareness for car accessories
Watch forChannel has been inactive since 2021, so reach is unlikely to match current demand.

Brand fit report

Content

Topics, IAB taxonomy
Automotive90%
Brand Marketing10%
Formats
brand commercials, product launch videos, short vertical clips
Tone
polished, promotional
Language
Russian
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutWhich MINI model fits city drivingPricing and specs of new MINI modelsDifferences between 3-door and 5-door hatch
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
40%women
60%men
Countries
Russia90%
Other10%
LanguagesRussian 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
automotive
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel is run by the brand itself.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Brand-produced automotive content with no flagged titles or descriptions in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.3k5430

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

▶Driving Home for Christmas вместе с Крисом Ри и MINI · 3.4k views▶Путешествуй с MINI | Архыз 2021 · 739 views▶ТОП-5 причин купить новый MINI хэтчбек. Все секреты. · 130k views

Last three uploads, latest 1759 days ago.

Добро пожаловать на официальную страницу MINI Россия в YouTube. Заходите на сайт mini.ru чтобы узнать больше о текущих моделях MINI. Здесь вы можете найти актуальные видео про MINI, познакомиться с текущим модельным рядом и узнать больше об истории легендарной марки, а также быть в курсе текущих новостей бренда MINI. Делитесь своим мнением и общайтесь с другими любителями легендарного британского бренда на нашем канале. Продажи MINI в России начались в 2002 году. С тех пор бренд вырос, охватив модельный ряд из четырех уникальных автомобилей: семейства городских хэтчбеков MINI , которое включ
MINI_Russia's own profile description on YouTube

Are you MINI_Russia? Claim or remove this profile.

About MINI_Russia

MINI Russia is the official Russian YouTube channel of the MINI car brand. It publishes brand commercials, model introductions and short clips about the MINI hatch, Clubman and Countryman lineup, mostly in Russian. Its 66 videos are mostly under a minute, and the channel has been inactive since late 2021.

The channel has about 6,250 subscribers and a median of 543 views per video. Audience estimates suggest viewers are adults interested in cars, mostly in Russia, but these figures are not verified. Figures are estimates, not platform-reported data.

Rate: $150 to $250 per video. At this channel's size, the implied CPM is well above the $10 to $30 typical of paid ads, so brands should weigh the cost carefully before booking. Best suited to automotive brands that want a brand-owned Russian-language presence.

Written from MINI_Russia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MINI_Russia can edit or remove this page at any time.

Questions about MINI_Russia

How much does MINI Russia charge for a sponsored video?

MINI Russia's rate range is $150 to $250 per video. Its median of 543 views per video makes the cost high compared with paid ads, which run at $10 to $30 CPM.

What does MINI Russia post about on YouTube?

MINI Russia posts car commercials, model launch videos and short clips about the MINI hatch, Clubman and Countryman. Most content is in Russian and under a minute long, with uploads stopping in late 2021.

How do I contact MINI Russia for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is run by the brand itself and may not accept outside sponsorships.

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