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Renault Deutschland

@renaultdeutschlandag · DE · DE

Renault Deutschland (@renaultdeutschlandag), the German arm of the carmaker based in Cologne, Germany, posts short clips and longer brand films about its electric cars, concept vehicles and events. The channel has about 8,340 subscribers, a median of 671 views per video, and uploads roughly once a week. Sponsored integrations cost $150 to $250 per video, because the channel is mostly short-form.

Why brands book Renault

Brand-owned German automotive channel with a 2.7M-view reach on one event video

  • Median of 671 views per video across 747 uploads shows steady but modest reach.
  • Top video, 'Twingo Live Show' related content, reached 1.6M views, showing spikes from event coverage.
  • Uploads run about 13 times per 90 days, so sponsorship slots are frequent.
Best forcar accessory brandsautomotive event promotion
Watch forThis is the carmaker's own channel, so a third-party sponsorship is unlikely to fit.

Brand fit report

Content

Topics, IAB taxonomy
Automotive85%
Events15%
Formats
YouTube Shorts teasers, brand films, event recaps
Tone
polished, promotional
Language
German
On camera
Yes, talking head
Production
Studio quality
Typical length
under 30 seconds for most uploads, with occasional 3 to 5 minute features

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutWhich Renault model and configuration is being shownWhen a model or color becomes available to orderHow the electric version compares to the previous generation
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
35%women
65%men
Countries
🇩🇪 Germany80%
🇦🇹 Austria5%
🇨🇭 Switzerland5%
LanguagesGerman 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Brand content only, with no sensitive subject matter in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.3k67113

Benchmark score: 25 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days13 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 2 days ago.

Der offizielle YouTube Channel der Renault Deutschland AG. Impressum Kontakt Name und Anschrift: Renault Deutschland AG Peter-Huppertz-Straße 5 51063 Köln Telefon: +49 221 65008500 Email: dialog.deutschland@renault.de Renault Deutschland AG, Peter-Huppertz-Straße 5, 51063 Köln Sitz der Gesellschaft: Köln, Amtsgericht Köln HRB 43252 Umsatzsteuer-IdNr.: DE 123 492 298 Vorsitzender des Aufsichtsrats: Laurent Renard Vorstand: Florian Kraft (Vorstandsvorsitzender), Pierre Pourcel, Thilo Schmidt Commerzbank AG, IBAN: DE80 3704 0044 0280 0027 00, BIC: COBADEFFXXX Sitz der Gesellschaft: Renault
Renault Deutschland's own profile description on YouTube

Are you Renault Deutschland? Claim or remove this profile.

About Renault Deutschland

Renault Deutschland's YouTube channel is the official channel of the German subsidiary of the carmaker, based in Cologne. It posts short teasers, concept car reveals, design stories and event recaps, mostly in German, with a high production level. Most uploads are under 30 seconds and are built for Shorts.

The audience is mainly German-speaking car buyers and enthusiasts. These are estimates only, since the channel does not publish viewer data, and the audience skews toward older adults who are considering electric models. Median views are 671, with occasional spikes above one million from major events.

Because this is a manufacturer-owned channel, it is not a typical creator for third-party sponsorship. It is better suited to brands that want to appear in automotive event coverage or to reach the Renault audience through its own marketing. Any integration would likely cost $150 to $250 per video, which is about $4 to $8 per 1,000 Shorts views, compared with typical paid ad CPMs of $10 to $30.

Written from Renault Deutschland's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Renault Deutschland can edit or remove this page at any time.

Questions about Renault

How much does Renault Deutschland charge for a sponsored video?

Renault Deutschland is a manufacturer's own channel and has no sponsored posts in its recent history. Based on the channel's Shorts-heavy median of 671 views, a rough estimate would be $150 to $250 per video, though a deal would need to be arranged directly with the company.

What does Renault Deutschland post about on YouTube?

The channel posts short teasers and longer brand films about Renault electric cars, concept vehicles, color launches and events such as the Twingo Live Show. Most content is in German and is produced to a high standard.

How do I contact Renault Deutschland for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel belongs to a carmaker, so partnership requests would normally go through its marketing team.

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