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Minnesota Today, from MPR News and Minnesota Public Radio, is a daily news podcast covering the most important stories from across Minnesota. It runs about five minutes per episode, published twice on weekdays, with 100 episodes in the feed. Estimated downloads are 50,000 to 80,000 per episode, with a rate of $900 to $2,000 per host-read mid-roll ad.

Why brands sponsor Minnesota Today

Daily Minnesota news with a large public radio audience, ideal for regional brands.

  • Feed rated 4.4 on Apple Podcasts from 226 ratings, signalling a loyal listener base.
  • Published twice on weekdays with 116 Apple episodes and a Podcast Index popularity of 9.
  • Short episodes of about five minutes suit a focused, single-message host-read spot.
Best forlocal servicesregional retailcivic and health awareness campaigns
Watch forPolitical and crime coverage is heavy; sponsor messages should sit well beside serious news.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics20%
Law and Government10%
Formats
news briefing, short news summary
Tone
neutral, informative
Language
English
Production
Studio production
Typical length
4 to 6 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 45%: Apple ratings_count of 226 (band of 200 to 1,000 shifted up because the show is a well-established public radio news feed with a high Podcast Index popularity of 9, 116 Apple episodes and daily cadence), plus the broad reach of MPR News.
Audience asks aboutWhat happened in Minnesota todayHow do upcoming elections and debates affect meWhat local safety and health changes affect my community
Age
8%18-24
17%25-34
20%35-44
55%45+
Gender
52%women
48%men
Countries
🇺🇸 United States100%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Minnesota Public RadioMPR News
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by Minnesota Public Radio with no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Recent titles cover shootings, gang violence and a foiled mass shooting plan, and also a Senate debate and congressional investigations, so violence and political coverage is present.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

Minnesota Today from MPR News brings you the most important stories from around the state. All on your schedule. Get updated on the latest news in about five minutes, every weekday morning and evening.
Minnesota Today's own show description from the podcast feed

Do you make Minnesota Today? Claim or remove this page.

About Minnesota Today

Minnesota Today is a news podcast from Minnesota Public Radio and MPR News that summarizes the most important stories from across the state. Episodes run about five minutes and publish twice on weekdays, with 100 episodes in the feed and the latest episode dated October 2026. The Apple Podcasts listing shows 226 ratings with an average of 4.4.

The show is aimed at Minnesota residents who want a quick, neutral update on state news, politics, public safety and local institutions. The feed does not name individual hosts, so the presenter is not identified. Listener figures are estimates and are not published by the show; based on the Apple rating count and feed reach, the show is estimated at 50,000 to 80,000 downloads per episode.

No sponsors appear in the feed, and the show is operated by a public broadcaster. Estimated rates are $900 to $2,000 per host-read mid-roll spot. Regional brands in services, retail and health would fit best.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Minnesota Today can edit or remove this page at any time.

Questions about Minnesota Today

How much does Minnesota Today charge for a podcast sponsorship?

Estimated host-read mid-roll rates are $900 to $2,000 per episode, based on an estimated 50,000 to 80,000 downloads per episode at $18 to $25 per 1,000 downloads. Confirm the current rate with the show.

What is Minnesota Today about?

Minnesota Today is a daily news podcast from MPR News that summarizes the most important stories from across Minnesota in about five minutes per episode, published twice on weekdays.

How do I contact Minnesota Today about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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